Hankook Tire has been closely monitoring the evolving driving behaviors and attitudes of American consumers for the past 10 years through its comprehensive Hankook Tire Gauge Index. This annual survey delves into the shifting landscape of hybrid and electric vehicle (EV) ownership, perceptions of automotive technology, vehicle maintenance practices, and overall driving conduct. The insights gleaned from this longitudinal study provide a unique window into the dynamic nature of the American driving experience.

Driving the Future: The Rise of Hybrid and Electric Vehicles

The Hankook Tire Gauge Index has revealed a significant shift in American attitudes towards hybrid and electric vehicles. Over the past decade, the survey has tracked a steady increase in consumer interest and adoption of these eco-friendly transportation options.One of the most striking findings is the surge in consumer intent to purchase or lease an EV within the next year. The data shows that 20% of respondents now plan to make the switch, a remarkable increase from just 8% in 2022. This trend is particularly pronounced among younger generations, with Millennials leading the charge at 36%, followed by Gen X at 35% and Gen Z at 32%.While traditional factors like fuel savings have remained a key consideration, the survey indicates a growing emphasis on other factors. The percentage of respondents citing gas savings as an appealing benefit has declined from 58% in 2022 to 36% in 2024. Increasingly, consumers are also prioritizing the environmental impact (18%) and advanced technology (10%) associated with hybrid and electric vehicles.However, the survey also reveals some lingering perceptions about the performance of these vehicles. Only slightly more than one-third (35%) of respondents believe EVs outperform gas-powered cars, while 45% feel they handle similarly. This suggests that there is still work to be done in educating consumers on the capabilities and benefits of these emerging technologies.

Navigating the Evolving Automotive Landscape

The Hankook Tire Gauge Index has also shed light on the impact of advanced car technologies on driver interactions and attitudes. These cutting-edge features, such as lane-keeping assist and adaptive cruise control, have significantly influenced the way Americans approach the driving experience.According to the survey, three in 10 respondents believe that car technology helps them feel safer on the road, although it doesn't necessarily alter their driving habits. Interestingly, one in 10 drivers finds these technologies to be a source of distraction, highlighting the need for a balanced approach to integrating new features.The data also suggests that the presence of these advanced technologies has made some drivers more cautious. In 2024, 21% of respondents noted that car technology has made them more cautious, with women (26%) more likely than men (17%) to report this increased sense of caution.Alongside these technological advancements, the survey has also tracked a shift in overall driving behavior. In 2024, only 57% of drivers see themselves as "thoughtful, responsible, and obedient," down from 65% in 2014. The survey identified key triggers for road rage, including other drivers' behaviors (53%) and heavy traffic (33%), underscoring the need for improved driver education and awareness.

Empowered Maintenance: Americans Take Charge of Car Care

The Hankook Tire Gauge Index has also revealed a growing sense of confidence among American drivers when it comes to basic car maintenance tasks. Over the past decade, the survey has documented a significant increase in the willingness and ability of consumers to take on various maintenance responsibilities.Confidence in tasks like changing a tire has risen from 52% in 2015 to 65% in 2024, and nearly half (49%) of respondents now feel comfortable changing brake fluid, up from 35% previously. This trend extends to cosmetic upgrades as well, with the willingness to invest in such enhancements rising from 4% in 2022 to 18% in 2024.However, despite this increased confidence, the survey also indicates that a significant portion of Americans (45%) still rely more on professional mechanics due to the growing complexity of modern vehicles. This reliance is driven by the proliferation of advanced car technologies, which have made some maintenance tasks more challenging for the average consumer.Interestingly, the survey has also highlighted a heightened prioritization of vehicle maintenance among American drivers. The data shows that 54% of respondents are now more willing to invest in tires, and 51% are more inclined to spend on under-the-hood parts, underscoring the importance placed on keeping vehicles in top condition.

Hankook's Commitment to Driving Innovation

"The Hankook Gauge Index has been a trusted source for understanding the evolution in driver attitudes and behaviors over the past decade," said Brooklyn Emery, brand communications manager of Hankook Tire America Corp. "This consistent insight allows us to anticipate the impact of changes in electric vehicle and automotive technology, reinforcing our commitment to delivering innovative tire solutions – like our iON line, which has been designed specifically for EVs – that prioritize safety and performance. We're dedicated to ensuring that all drivers feel confident and secure on the road, no matter how their driving experiences may change."The Hankook Tire Gauge Index survey polled 1,197 randomly selected Americans aged 18 and older from Sept. 27-Oct. 4, providing a comprehensive snapshot of the evolving driving landscape in the United States. As the automotive industry continues to transform, Hankook Tire remains at the forefront, leveraging these insights to develop innovative products and solutions that cater to the changing needs and preferences of American drivers.