Saudi Arabia's influence in global sports has been on the rise, as detailed in a recent report. This growth is accompanied by massive spending and a series of strategic moves that have drawn both praise and criticism. The kingdom's bid to host the 2034 World Cup is at the forefront of these developments, with close ties between FIFA and Saudi officials raising questions about good governance.

Unraveling Saudi Arabia's Grip on World Sport

Sports Sponsorship Deals and Sovereign Wealth Fund

More than 900 sponsor deals have been inked by Saudi Arabia, with over one-third traced back to the $925 billion Saudi sovereign wealth fund. This extensive network of deals showcases the kingdom's determination to make its mark in the sports world. For example, in soccer alone, billions of dollars have been invested, not only in traditional sports but also in emerging areas like Esports Olympics. The close association between state, business, and sports roles highlights the integrated approach taken by Saudi Arabia.

Investment in Various Sports and Future Projects

The oil-rich kingdom's investment extends to a wide range of sports, including soccer, golf, boxing, and tennis. It is also set to build a yet-to-be-built ski resort, demonstrating its ambition to become a global sports powerhouse. The 2034 World Cup in men's soccer will be its most coveted prize, a testament to its growing influence. This investment is not just about hosting events but also about creating a sustainable sports ecosystem.

Ties between FIFA and Saudi Crown Prince

The close ties between FIFA president Gianni Infantino and Saudi Crown Prince Mohammed bin Salman date back to 2018. Despite global criticism of Saudi Arabia's record on human rights, these ties have persisted. Play The Game's Stanis Elsborg pointed out that Saudi Arabia's sports strategy aims to divert attention from these issues, revealing the tension between the ideals of sport and the realities of power and politics.

Impact on FIFA and Other Sports Bodies

FIFA's actions have also been influenced by Saudi Arabia. It passed a mandatory step toward the 2034 decision by publishing an in-house evaluation that offered more praise than critical analysis. Nearly 50 FIFA member federations have signed working agreements with the Saudi soccer federation, and other sports bodies have struck cooperation deals. This shows the extent of Saudi Arabia's influence and its ability to shape the sports landscape.

Commercial Deals and Future Prospects

More Saudi commercial deals are expected after the 2034 World Cup decision. Whether it's for the 2026 edition in North America or the revamped Club World Cup in the US next year, Saudi Arabia is poised to play a significant role. Dan Plumley, a sports finance expert, emphasized that in the modern world, it's impossible to separate sport and politics as power, influence, and money always dictate the direction.