Cuban Chef's Journey to Success with Health-Conscious Carrot Express

Feb 20, 2025 at 10:00 AM

A Cuban-born chef who migrated to the United States at a young age has transformed his passion for wholesome, nutritious food into a thriving restaurant chain. Mario Laufer, now the driving force behind Carrot Express, operates nearly 30 locations across South Florida and New York. His culinary journey began in the early 1990s when he started selling simple yet delicious meals at his cousin’s gas station in Miami Beach. The first Carrot Express opened in 2012, offering fresh and healthy options that quickly gained popularity. Today, Laufer is committed to maintaining the quality of his ingredients and ensuring each dish meets his high standards.

Laufer's introduction to American life occurred in 1961 when he arrived as a child. However, it wasn't until the early 1990s that he discovered his true calling in the culinary world. Working at his cousin's gas station, he began preparing basic but flavorful foods like pita sandwiches and chicken salads. This experience laid the foundation for what would eventually become Carrot Express. Inspired by a favorite high school hangout spot called The Last Carrot, Laufer aimed to replicate its "fresh and simple" approach in his own establishment. He emphasized using top-quality ingredients and creating dishes that were both nutritious and satisfying.

The menu at Carrot Express reflects Laufer's dedication to health-conscious eating. One standout item is Mario's Favorite Chicken Bowl, which originated from a meal he frequently prepared while working. Customers and staff alike were intrigued by what he was eating, leading to its inclusion on the menu. This dish features a mix of spinach, quinoa, brown rice, and a zesty citrus sauce, all combined to create a balanced and flavorful meal. The recipe's success underscores Laufer's ability to turn personal favorites into crowd-pleasing menu items.

Carrot Express has grown significantly since its inception, expanding its reach and solidifying its reputation for serving fresh, healthy, and delicious food. Through his commitment to quality and innovation, Mario Laufer has not only built a successful business but also made a positive impact on the communities he serves. His story is a testament to the power of perseverance and the importance of staying true to one's vision.