A unique collaboration between the world of country music and motorsports is set to make waves at this year's Daytona 500. The renowned racing team JR Motorsports, led by Dale Earnhardt Jr., will introduce their first-ever Cup Series vehicle, adorned with a distinctive design featuring Traveller Whiskey, a brand owned by country artist Chris Stapleton. This inaugural entry into NASCAR’s most prestigious event promises to add an exciting twist to the competition.
The No. 40 Chevrolet will be piloted by Justin Allgaier, who recently clinched the NACAR Xfinity Series championship. Both parties believe that this partnership represents a perfect alignment of talents and opportunities. Stapleton expressed his honor in being part of this historic moment alongside Dale and Kelley Earnhardt, while Dale Earnhardt Jr. emphasized that the timing could not have been better, given Allgaier's recent success and Stapleton's immense popularity in the music industry.
The special livery of the car, which showcases elements of Stapleton's whiskey brand, will make its first appearance during the qualifying rounds on February 12th. It will also participate in "The Duels" on February 13th before the main event on February 16th. Fans can catch all the action live on FOX starting at 2:30 PM ET. This collaboration not only highlights the versatility of both brands but also celebrates the spirit of innovation and partnership across different industries, setting a positive example for future collaborations.