Cherry World Unveils Fall/Winter 2025 Collection Inspired by American Counterculture

Sep 15, 2025 at 9:41 AM
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Cherry World has just launched its Fall/Winter 2025 collection, a release that dives deep into the rich tapestry of American subcultures and iconic musical influences. The brand, a collaborative effort by renowned photographer Glen Luchford, Frame Denim co-founder Josh LeVine, distinguished artist Fergus Purcell, and stylist Fran Burns, is celebrated for its meticulously crafted, limited-edition apparel. The upcoming collection, which features a range of soft washed cotton garments, including hoodies, t-shirts, knitwear, and premium denim, promises to deliver both comfort and distinctive style. This eagerly anticipated debut is scheduled for a global release on September 26, strategically timed to coincide with a special retrospective showcasing Luchford's extensive photographic work.

This latest collection from Cherry World is a vibrant homage to the diverse artistic and musical movements that shaped American youth culture. The inspirations are broad and eclectic, spanning from the visual aesthetics of World Industries print advertisements to the energetic sounds of bands like Red Hot Chili Peppers, The Doors, The Runaways, and Black Flag. Additionally, the collection references the foundational styles of early Stüssy and Chrome Hearts, incorporating these influences into a contemporary fashion context. Fergus Purcell's signature bold graphic designs are prominently featured throughout the collection, with standout pieces including specially designed airbrush sweatpants, an innovative inside-out fleece hooded sweatshirt, and a distinctively cut, boxy Hawaiian shirt. These elements collectively reflect a powerful narrative of rebellion and self-expression, translated into modern fashion pieces.

Embracing Counterculture and Artistic Vision

The new Fall/Winter 2025 collection from Cherry World is a celebration of Americana's diverse subcultures, drawing inspiration from a range of graphic styles and musical legends. Founded by a quartet of creative talents—photographer Glen Luchford, fashion entrepreneur Josh LeVine, graphic artist Fergus Purcell, and stylist Fran Burns—the label consistently delivers high-quality, limited-production clothing. This season's offering encapsulates the spirit of past youth movements, featuring distinctive designs by Purcell. The collection's launch is strategically timed to align with a major photographic exhibition by Luchford, highlighting the brand's deep connections to art and cultural heritage.

The creative force behind Cherry World's latest line delves into a fascinating array of influences that define American counterculture. From the vivid imagery found in old World Industries print campaigns to the raw energy of bands such as the Red Hot Chili Peppers, The Doors, The Runaways, and Black Flag, each piece tells a story. The collection also pays tribute to the early, influential designs of brands like Stüssy and Chrome Hearts. Key items include uniquely styled airbrush sweatpants, a fleece hoodie designed with an inside-out aesthetic, and a generously cut Hawaiian shirt, all bearing Fergus Purcell’s characteristic graphic flair. These garments are not merely fashion statements; they are wearable art that reflects a shared history of rebellion and innovation, crafted into premium, stylish apparel for today's discerning consumer.

Global Release and Cultural Connections

Cherry World's Fall/Winter 2025 collection is poised for a global unveiling on September 26, making its debut both through the brand's online platform and in select high-profile retail locations worldwide. This release marks a significant moment for the brand, as it coincides with a major retrospective exhibition dedicated to the photographic work of co-founder Glen Luchford at the prestigious 10-Corso Como Gallery. This simultaneous launch underscores the brand's commitment to intertwining fashion with broader artistic and cultural narratives, offering consumers a unique entry point into the world of Cherry World.

The highly anticipated Fall/Winter 2025 collection will be available starting September 26, reaching a global audience through cherryworld.com and at renowned stores. These include 10-Corso Como in Milan, The Room in Barcelona, Vier in Belgium, Addicted in Seoul, and GR8, Royal Flash, and Deep Inside in Tokyo. This widespread availability allows fashion enthusiasts across different continents to access the collection's unique blend of cultural inspirations and high-quality design. The decision to launch alongside Glen Luchford's retrospective exhibition provides an enhanced cultural context for the collection, inviting customers to explore the brand's inspirations and appreciate the artistry behind each garment, truly engaging with the creative vision that defines Cherry World.