A Heisman Trophy winner and former NBA player, Charlie Ward has officially taken the reins as the head men's basketball coach at Florida A&M University. With a deep-rooted connection to Tallahassee and a storied athletic career, Ward views this coaching role as more than just a professional opportunity—it’s a homecoming. Emphasizing his "PACCEE" philosophy, which stands for preparedness, accountability, competitive spirit, commitment, effort, and execution, Ward aims to build on the team's recent successes while fostering greater student engagement. Replacing former coach Patrick Crarey II, Ward signed a five-year contract worth $975,000, pending approval by the FAMU Board of Trustees.
In a vibrant autumn afternoon at the Al Lawson Center, Charlie Ward stood before an audience filled with anticipation. The 54-year-old coach, adorned in an orange FAMU hat and a stylish grey suit, introduced himself as the university’s new leader in collegiate basketball. Ward’s journey to this moment is deeply intertwined with Tallahassee’s history. Born in what is now the Foote-Hilyer Administration Building, he grew up watching Rattlers games during Clemon Johnson’s era in the mid-1970s. His parents, Charlie Sr. and Willard, met as students at FAMU, further cementing his familial ties to the institution. Even his older sister, Lita, is an alumna.
Ward’s decision to join FAMU stems not only from nostalgia but also from a desire to contribute meaningfully to the community. Beyond basketball, he operates Champions Ranch, a fitness facility aimed at supporting underserved youth through sports and education. This initiative reflects his dedication to nurturing future generations both on and off the court.
As the Rattlers’ new coach, Ward brings a unique approach encapsulated in the acronym PACCEE. By emphasizing preparedness, accountability, and other core values, he seeks to instill discipline and teamwork among players. Although FAMU ended last season with a respectable 13-16 record, Ward envisions raising the bar higher. He hopes to attract larger crowds by engaging students and showcasing the heart behind the team’s efforts.
Replacing outgoing coach Patrick Crarey II, Ward inherits a program poised for growth. With a five-year contract awaiting final approval, he plans to solidify FAMU’s presence in the Southwestern Athletic Conference (SWAC). His arrival marks a pivotal chapter for the university, blending tradition with innovation.
FAMU Vice President and Director of Athletics Angela Suggs expressed confidence in Ward’s leadership. “He knows how to win,” she stated, highlighting his championship pedigree across various sports.
For Ward, this isn’t merely a career move; it’s a personal mission. As he put it, “This next chapter as a collegiate coach is not a stepping stone. It solidifies our commitment to Tallahassee.”
From a journalist's perspective, Charlie Ward’s appointment signifies much more than a change in coaching staff. It represents a bridge between past glories and future aspirations. His emphasis on character development alongside athletic prowess serves as a powerful reminder that success extends beyond victories on the scoreboard. Ward’s unwavering belief in giving back to the community underscores the importance of using one’s platform for meaningful impact. For readers and fans alike, this story offers hope and inspiration—a testament to how embracing roots can lead to extraordinary achievements.