Charli XCX's new visual for her track "SS26" has arrived, a sophisticated spectacle orchestrated by the directorial duo TORSO, comprising Miodrag Manojlović and Lukas von Haller. This production distinguishes itself by bringing together a remarkable assembly of figures from the upper echelons of the fashion industry, marking it as a significant cultural event.
The artist previously demonstrated her discerning eye for talent in her 2024 "360" music video, a highlight of her Brat era. That project was celebrated for its cast of prominent online personalities and contemporary style icons, including Gabbriette, Alex Consani, Rachel Sennott, Richie Shazam, and Julia Fox, whose influence Charli XCX explicitly acknowledged in her lyrics. Her performance at the 2025 Grammys further underscored her collaborative spirit, evolving into an electrifying live performance that engaged a broad array of artists.
While "360" was a vibrant showcase of digital-era luminaries, the "SS26" video adopts a more nuanced approach, framing itself as an exclusive runway presentation. This vision is brought to life through the appearance of both widely recognized names and influential behind-the-scenes professionals. Noteworthy personalities such as renowned fashion editor Carine Roitfeld, supermodel Debra Shaw, and Saint Laurent's creative director Anthony Vaccarello—a partnership amplified by Charli XCX's recent appointment as a YSL beauty ambassador—grace the screen. The video also pays homage to the less visible but equally critical forces shaping the industry, including influential PR executive Lucien Pagès and the celebrated sound maestro Michel Gaubert, accompanied by his partner Ryan Aguilar, known for curating the sonic landscapes of Karl Lagerfeld's Chanel shows. Furthermore, Charli XCX extends her platform to independent designers she champions, such as Benjamin Barron and Bror August Vestbø of August Barron, alongside their public relations specialist David Siwicki.
The extensive ensemble appearing in the video's simulated "audience" and production crew further illustrates its insider focus. This lineup features Abraham Ortuño Perez, the visionary behind Abra; model Ceval; Dan Sablon, the creative director of Zadig & Voltaire; model and director Farida Khelfa; designer Gian Gisiger; Lyas from La Watchparty; creative consultant Nhu Duong with her infant, Deva; producer Patrik Sandberg; stylist and model Victoria Sekrier; Zac Ching from Supreme; and filmmaker Loïc Prigent. Collectively, these individuals form a comprehensive roster of the fashion world's most integral and respected figures.
This innovative music video serves as a compelling directory, offering viewers an intimate glimpse into the intricate network of talent that defines the contemporary fashion landscape. It not only showcases Charli XCX's artistic evolution but also solidifies her position as a significant connector within the global style community, seamlessly blending music with high fashion to create a truly immersive experience.
