To commemorate its century-long journey, a beloved dairy brand is unveiling an exclusive exhibition at WA Museum Boola Bardip. This event will spotlight the rich history and cultural significance of Masters, a cornerstone of Western Australian heritage.

Experience the Timeless Charm of a Local Icon

A Century of Dairy Excellence

For over a hundred years, Masters has been synonymous with quality dairy products in Western Australia. Established in 1925 by Mr. and Mrs. Masters, this local gem has grown from humble beginnings to become an integral part of the community. The brand's longevity speaks volumes about its commitment to excellence and innovation. As we celebrate this milestone, it's essential to reflect on the dedication and hard work that have propelled Masters to where it stands today.Darryn Wallace, Executive General Manager at Bega, emphasized the significance of this achievement. "Reaching our centennial year is a testament to the unwavering support of our loyal customers and the resilience of the Masters spirit," he remarked. The brand's ability to adapt while preserving its core values has allowed it to thrive for a century, solidifying its position as a pillar of the dairy industry in Western Australia.

The Exhibition: A Journey Through Time

From January 29, 2024, to March 30, 2025, visitors can immerse themselves in the Masters legacy at the WA Museum Boola Bardip. This eight-week exhibition offers a rare glimpse into the brand's past, showcasing vintage advertisements, historical artifacts, and memorable items that tell the story of Masters' impact on the region. Each piece on display serves as a testament to the brand's enduring connection with Western Australians.Michael Partridge, a fourth-generation dairy farmer, played a crucial role in bringing this exhibition to life. His family has supplied Masters for decades, making their contributions invaluable. Vintage packaging, old bottles, and butter churns are just some of the items that highlight the brand's rich history. "It's not just about producing high-quality dairy; it's about the shared history we've built and the trust Western Australian families have placed in us over the decades," Michael said. Being part of this exhibition allows him to honor the brand's 100-year milestone and celebrate its deep roots in the community.

Beyond the Factory Walls

Located in Bentley Perth, Masters has been a local favorite since its inception. The factory's proximity to the heart of Western Australia has fostered a strong bond between the brand and its consumers. Over the years, Masters has evolved, but its commitment to delivering top-tier dairy products remains unchanged. The brand's success is a reflection of the collective effort of everyone involved, from farmers to factory workers.The exhibition aims to bridge the gap between the past and present, offering visitors a comprehensive understanding of Masters' journey. By showcasing the brand's evolution, it underscores the importance of tradition and innovation in sustaining a legacy. As we look forward to another century of excellence, Masters continues to set the standard for dairy production in Western Australia.

Honoring the Pioneers

The foundation of Masters was laid by Mr. and Mrs. Masters, whose vision and determination paved the way for future generations. Their establishment of the brand in 1925 marked the beginning of a remarkable chapter in Western Australian history. The exhibition pays homage to these pioneers, celebrating their contributions and the values they instilled in the company.As we commemorate this milestone, it's important to recognize the role of every individual who has contributed to Masters' success. From the early days to the present, the brand has relied on the support of loyal customers, dedicated employees, and committed suppliers. Together, they have built a legacy that will continue to inspire for generations to come.