CD Projekt Red has announced a significant and player-friendly decision: the remastered edition of The Witcher III: Wild Hunt, tailored for the new Switch 2 console, will be provided as a complimentary update for all existing owners of the game. This move, which highlights the developer's commitment to its player base, was revealed during this year's Gamescom ONL presentation, distinguishing CD Projekt Red's approach from that of other major game studios.
According to CEO Michał Nowakowski, the idea of charging loyal fans for the enhanced version was never considered. Instead, the company views this extensive overhaul as a 'gift' to its community, intending to generate revenue primarily through its forthcoming expansion, "Songs of the Past," slated for release in 2027. This initiative, which began as a simple conversation about modernizing the game, evolved into a comprehensive remaster, incorporating substantial visual improvements, new control schemes like mouse and gyro support, and significant gameplay refinements such as combat rebalancing and traversal enhancements. This contrasts sharply with the practices of publishers like Square Enix and Sega, who have been criticized for offering minimal upgrades for their Switch 2 ports at full price, making CD Projekt Red's generosity all the more remarkable.
CD Projekt Red's strategy demonstrates a forward-thinking business model that prioritizes long-term player loyalty and goodwill over short-term profits from existing content. By offering a free, substantially upgraded version of a beloved title, the company not only enhances the gaming experience for its dedicated fans but also reinforces its reputation as a developer that truly values its community. This approach fosters a stronger relationship with players, encouraging continued engagement with their titles and future expansions, thereby creating a sustainable and positive ecosystem for both the studio and its audience.
