In a significant move within the music industry, Atlantic Music Group (AMG) has welcomed Cara Donatto to its leadership team. With a rich background and extensive experience, Donatto is set to play a crucial role in shaping the media strategy and execution for the company.

"Cara Donatto's Return to Atlantic: A New Chapter in Media Strategy"

Reuniting with the Alma Mater

Cara Donatto, a seasoned music industry veteran based in Los Angeles, has now taken on the new position of executive vp of media strategy at Atlantic Music Group. Her previous tenure at Atlantic as senior vp of publicity has now led to this exciting reunion. This move not only brings her back to a familiar environment but also allows her to leverage her extensive knowledge and connections.During her earlier days at Atlantic, she worked closely with renowned artists such as Bruno Mars, Janelle Monáe, and Missy Elliott. Her ability to build valuable relationships at every level of the music and media community has been widely recognized.

Overseeing Media Strategy and Execution

In her new role, Donatto will be responsible for overseeing publicity and communications strategy and execution. This involves collaborating with artists across the company's roster and label brands. She will play a vital role in shaping the media narrative and ensuring that the artists' stories are effectively communicated to the world.With a diverse roster that includes names like Bruno Mars, Cardi B, Coldplay, Charli XCX, Ed Sheeran, Lizzo, and Rosé, Donatto's expertise will be instrumental in promoting and enhancing the profiles of these artists. She will work closely with the teams to develop innovative media campaigns and strategies that will drive their success.

Building on Previous Experience

Before joining Atlantic for the second time, Donatto served as executive vp, head of media strategy & communications at Interscope Geffen A&M since 2019. During her five years there, she oversaw media strategy for a roster that included Billie Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp, and Olivia Rodrigo. She also supervised the company's Grammy and Oscar Awards strategy and campaigns, demonstrating her ability to handle high-profile events and initiatives.Before starting her first tenure with Atlantic, Donatto was director of media & artist relations at Island Def Jam Records. Before that, she served as manager of publicity for Vibe and Spin, further adding to her diverse skill set and industry experience.Donatto's excitement about returning to Atlantic is palpable. As she stated, "I'm incredibly excited to return to Atlantic Music Group as the company begins a dynamic new chapter. I'm thrilled to reunite with so many amazing artists I've worked with previously, as well as help build the careers of the label's fantastic new signings and collaborate with the AMG team. I want to thank Elliot for this wonderful opportunity. This feels very much like both a homecoming and a brand new adventure."The appointment of Cara Donatto is seen as a significant step forward for Atlantic Music Group, and her expertise and experience are expected to have a positive impact on the company's future. With her at the helm, the company is poised to continue its success in the highly competitive music industry.