Music executive Cara Donatto, with an extensive background in overseeing publicity campaigns for renowned album-of-the-year Grammy winners like Bruno Mars and Billie Eilish, has now been appointed as the Executive Vice President of Media Strategy for Atlantic Music Group (AMG). This marks a significant return for Donatto to the Atlantic family.

CEO's Praise for Cara Donatto

Atlantic Music Group CEO Elliot Grainge expresses high regard for Cara Donatto, stating, "Cara is one of the most experienced, impactful, and well-liked people in our business. Over the past two decades, she has played an essential role in the long-term development of a string of chart-topping artists while building invaluable relationships at every level of the music and media community. I'm pleased to welcome her to our new Atlantic leadership team, and I know her many friends at the label are very happy to have her back."

Donatto's Excitement About the New Role

Donatto herself is filled with excitement as she returns to Atlantic Music Group. She says, "I'm incredibly excited to return to Atlantic Music Group as the company begins a dynamic new chapter. I'm thrilled to reunite with so many amazing artists I've worked with previously, as well as help build the careers of the label's fantastic new signings and collaborate with the AMG team. I want to thank Elliot for this wonderful opportunity. This feels very much like both a homecoming and a brand new adventure."

Donatto's Previous Work at Atlantic

Donatto previously served as SVP of Publicity at Atlantic and worked closely with artists such as Bruno Mars and Janelle Monáe during their successful debut album (and even EP) releases. She also had the opportunity to collaborate with the iconic Missy Elliott during her tenure at Atlantic. Her extensive experience and connections within the music industry make her a valuable asset to the company.

Current Role and Responsibilities

In her new role as Executive Vice President, Donatto will oversee the company's publicity and communications strategy and execution. She will work closely with artists across AMG's roster and label brands. Some of the talented artists signed to the label include Cardi B, Coldplay, Ed Sheeran, Lizzo, Rosé, and Charli XCX, who is currently nominated for seven Grammys including album and record of the year. Her expertise will play a crucial role in shaping the media presence and success of these artists.

Previous Work at Other Labels

Donatto recently served as EVP, Head of Media Strategy & Communications at Interscope Geffen A&M for five years. There, she led media strategy for acts like Billie Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp, Olivia Rodrigo, and others. She also oversaw the label's Grammy and Oscar awards strategy and campaigns, demonstrating her ability to handle high-profile events and campaigns.

Early Career in Publishing

Donatto started her career in publishing, working as the manager of publicity for Vibe and Spin. Her diverse background in different aspects of the media and entertainment industry has equipped her with a unique perspective and skill set that will benefit Atlantic Music Group.