Renowned singer Beyoncé Knowles-Carter's hair care line, Cecred, is making waves by launching its products in over 1400 Ulta Beauty stores across the United States. This rollout marks a significant milestone as it represents the largest exclusive hair care launch in Ulta's history. Shoppers can now explore and buy the entire Foundation Collection, which includes popular items such as the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops. The partnership between Cecred and Ulta Beauty aims to provide consumers with high-quality salon-grade formulas and ingredients.

Prominent In-Store Presence and Custom Displays

The collaboration between Cecred and Ulta Beauty will be highlighted through prominent exposure and branded elements within the stores and salons. Custom fixtures and eye-catching product merchandising will create an immersive shopping experience for customers. Life-size, shoppable displays of the patent-pending bottles will catch the attention of shoppers, while the salon integration and takeovers will bring the Cecred brand to life in a unique way.

This strategic partnership will showcase Cecred's commitment to quality and innovation. The custom fixtures and displays are designed to enhance the shopping experience, allowing customers to engage with the brand on a deeper level. The life-size displays of the patent-pending bottles not only serve as attractive visual elements but also provide an opportunity for customers to see and feel the products before purchasing. Additionally, the salon integration and takeovers offer a hands-on experience, giving customers a glimpse into the brand's philosophy and benefits.

Strategic Partnership with Ulta Beauty

The choice of Ulta Beauty as the exclusive retailer for Cecred is no coincidence. Ulta Beauty's reputation as a beauty destination that caters to guests of all generations makes it an ideal partner for this launch. With a full-service salon in every store, Ulta Beauty is uniquely positioned to introduce Cecred's salon-quality formulas and efficacious ingredients to a wider audience. This partnership allows Cecred to reach more consumers and establish itself as a leader in the hair care industry.

Ulta Beauty's extensive network of stores and online platform provides Cecred with unparalleled access to beauty enthusiasts. The combination of Ulta Beauty's strong retail presence and Cecred's innovative products creates a powerful synergy. Customers can expect to find the entire Foundation Collection available for purchase, including the bestselling Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops. This collaboration promises to elevate the hair care experience for shoppers across the country, offering them access to premium products that deliver salon-quality results from the comfort of their homes.