Actor Kate Hudson is set to become the inaugural global celebrity spokesperson for Joico, marking a significant milestone for the brand. This collaboration aims to captivate both at-home consumers and professional hairstylists. Throughout this partnership, which commences this month and extends until the end of the first quarter in 2026, Hudson will play a pivotal role in the company's digital marketing efforts. Her involvement will highlight the brand's commitment to enhancing hair care experiences for everyone.

The alliance between Hudson and Joico underscores the brand's dedication to celebrating its golden jubilee year. By embracing the concept of promoting joy in hair care, Joico seeks to connect more deeply with its audience. Through innovative campaigns and strategic initiatives, the brand aspires to inspire individuals to embrace their unique beauty and foster a positive outlook on personal grooming.

With Hudson's influence, Joico looks forward to fostering greater awareness and appreciation for quality hair care products. This partnership not only celebrates half a century of excellence but also paves the way for a future where everyone can find joy and confidence in their hair care routines.