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Applebee's Unveils New $10 Value Meal to Compete with Fast-Food Giants

Nov 18, 2024 at 3:00 AM

Applebee's, a renowned name in the restaurant industry, has recently taken a significant step by joining the value meal trend. With an all-new $10 deal, the chain is aiming to make a mark and compete with fast-food giants like Wendy's and McDonald's. This move comes in celebration of the unveiling of its new Big Cluckin' chicken sandwich.

Experience Unbeatable Value with Applebee's New Meal Deal

Ingredients of the Big Cluckin'

The Big Cluckin' chicken sandwich is crafted with care using hand-breaded chicken breast. It is accompanied by shredded lettuce and mayonnaise, adding a refreshing touch. This combination of flavors and textures makes the sandwich a standout option.

Guests who opt for the "Really Big Meal Deal" at Applebee's have a variety of choices. They can select between the Big Cluckin' chicken sandwich or a Big Classic Bacon Cheeseburger. Along with their choice of sandwich, they also get a fountain drink. This meal deal is available whether you choose to dine in, take away, or have it delivered right to your doorstep.

Applebee's Chief Marketing Officer Joel Yashinsky emphasizes the value of this new deal. He states, "Big in size, flavor and value, our new Really Big Meal Deal can't be beat." This shows the company's confidence in the offering and its belief that it will attract customers.

Competitive Challenge and Extra Offer

During the period through November 19, Applebee's invited guests to bring in chicken sandwiches from a national competitor to a participating location. After ordering the Big Cluckin', guests could invite their server to judge the sandwiches. If the competitor's sandwich happened to be bigger, Applebee's would generously throw in an extra chicken breast free of charge. This unique offer adds an element of excitement and competition.

It's not just Applebee's that is offering meal deals. There is a wide range of chains in the market with their own value propositions. McDonald's has its $5 meal deal, Burger King offers a $5 meal deal, and Wendy's has a $3 breakfast deal. Starbucks provides $5 - $6 pairing deals, Taco Bell has its $7 "Luxe Cravings Box", SONIC has a $1.99 value menu, Jack in the Box has the Jack's Munchies Under $4 Menu, Jimmy John's has a $10 "Total Package Meal", Subway offers a $6.99 footlong offer, Popeyes has a $5 meal deal, and Arby's has a $7 "Double the Meats Meal".

Restaurant chains also have their own unique deals. Chili's offers the "3 For Me" deal, Hooters has a $9.99 lunch meal deal, Denny's has a $2 - $4 - $6 - $8 value menu, and IHOP provides $5 all-you-can-eat pancakes. These various deals give customers plenty of options to choose from based on their preferences and budgets.