Celebrating American Tradition: Field & Stream Partners with Yuengling for an Unforgettable Outdoor Experience

In a captivating collaboration, two iconic American brands, Field & Stream and Yuengling, have joined forces to create a one-of-a-kind celebration of tradition, quality, and the great outdoors. This partnership promises to captivate outdoor enthusiasts and beer lovers alike, offering a unique blend of music, adventure, and the finest brews.

Elevating the Outdoor Experience with Yuengling and Field & Stream

The Field & Stream Music Fest: A Harmonious Blend of Music, Adventure, and Yuengling

The inaugural Field & Stream Music Fest, scheduled for October 4-6 in Winnsboro, South Carolina, will serve as the launchpad for this exciting partnership. Yuengling, the Oldest Brewery in America, will be an official partner of the event, bringing its rich heritage and exceptional brews to the forefront. Headlined by country music star Eric Church, the festival promises to captivate attendees with a unique blend of music, outdoor adventure, and the finest Yuengling beverages.Guests at the festival will have the opportunity to enjoy Yuengling's brews at a specially designed double-decker bar, aptly named the Yuengling Watering Hole. Furthermore, members of the exclusive Field & Stream 1871 Club will have access to a special Yuengling tasting experience, offering them a behind-the-scenes glimpse into the brand's storied legacy.

Celebrating the Power of Family, Legacy, and Tradition

The partnership between Field & Stream and Yuengling is more than just a collaboration; it's a celebration of shared values and a deep-rooted commitment to tradition. Just as Yuengling has remained a family-owned business for generations, Field & Stream's heritage is intrinsically tied to families and the passing down of skills and stories from one generation to the next."This partnership celebrates the power of family, legacy and traditions," says Doug McNamee, President of Field & Stream. "Just as Yuengling remains a family-owned business with multiple generations contributing to its success, Field & Stream's heritage is tied to families. It has passed down traditions through skills and stories from one generation to the next. Together, we're honored to continue this legacy, inspiring new generations to cherish stories made in the great outdoors and the values that bring us together."

Captivating Content and Exclusive Experiences

Beyond the Field & Stream Music Fest, the partnership between the two brands will continue to unfold through 2025. A dedicated content hub will be created to captivate outdoor enthusiasts, featuring compelling stories, stunning outdoor footage, recipes, and expert tips from the teams of Yuengling and Field & Stream.This dynamic platform will showcase the best of the great outdoors, highlighting the shared values and passions of both brands. Outdoor enthusiasts and beer lovers can expect a wealth of engaging content, from behind-the-scenes insights to exclusive access to limited-edition product launches and sweepstakes opportunities.

Expanding the Outdoor and Beverage Horizons

As the partnership between Field & Stream and Yuengling continues to evolve, outdoor enthusiasts and beer aficionados can anticipate even more exciting developments on the horizon. The collaboration will expand into innovative extensions within the outdoor and beverage spaces, offering a diverse range of special releases, collaborations, and highly anticipated limited-edition beer packs.With a shared commitment to quality, tradition, and the great outdoors, the possibilities for this partnership are endless. Outdoor enthusiasts and beer lovers alike can look forward to a future filled with unique experiences, exclusive content, and the perfect blend of American heritage and modern adventure.To stay up-to-date on the latest news and updates from this exciting partnership, outdoor enthusiasts and beer lovers are encouraged to sign up for email updates at Yuengling.com. By doing so, they'll be among the first to receive behind-the-scenes insights, beer release dates, and access to exclusive content that celebrates the great outdoors and the timeless traditions that bring us together.