Microsoft and LG are extending their collaboration to bring immersive gaming experiences to the automotive industry. This partnership will enable Xbox Cloud Gaming within vehicles equipped with LG's advanced Automotive Content Platform, transforming car interiors into dynamic entertainment hubs.
Your Next Ride: A Gaming Arena
Expanding Entertainment Horizons: Xbox in Your Car
Microsoft and LG are joining forces to integrate Xbox Cloud Gaming into modern vehicles. Soon, cars featuring LG's Automotive Content Platform (ACP) will allow Xbox Game Pass Ultimate subscribers to stream a wide array of Xbox titles directly onto in-car displays.
In-Car Gaming: Convenience on the Go
This innovative Xbox application is designed for scenarios such as electric vehicle charging sessions or keeping passengers engaged during long journeys. LG's Automotive Content Platform, already present in European Kia EV3 models, will also be featured in upcoming EV4, EV5, and Sportage vehicles. This platform, powered by LG's webOS software (the same technology found in their smart TVs), offers access to popular streaming services like Netflix, Disney Plus, and YouTube, now augmented with a rich gaming library.
Strategic Expansion: Bringing Xbox Beyond the Console
Following the successful introduction of the Xbox application to smart TVs earlier this year, this automotive expansion signifies Microsoft's ongoing commitment to broadening Xbox Cloud Gaming's reach. Christopher Lee, Vice President of Xbox Marketing, emphasizes that this initiative, alongside the expansion of Xbox Cloud Gaming to Game Pass Core and Standard subscribers, provides players with unprecedented flexibility in how they enjoy their games. This move underscores Xbox's strategy to extend its gaming ecosystem to new and unconventional platforms.
Anticipated Reveals: Tokyo Game Show and Beyond
In related news, Microsoft recently confirmed its participation in the upcoming Tokyo Game Show. An Xbox presentation is scheduled, with strong speculation pointing towards the announcement of Forza Horizon 6. The teaser for the event, showcasing a vibrant urban neon streetscape, perfectly aligns with the setting for a new Forza installment in Japan, fueling excitement among the gaming communit
