In a significant stride for women’s sports visibility, Fox Sports continues to elevate the profile of women’s college volleyball through strategic programming and partnerships. Leveraging its ownership stake in the Big Ten Network, the network has access to some of the best volleyball talent in the country. As the new season approaches, Fox is expanding its commitment to the sport by integrating volleyball matches into high-profile slots, such as following NFL games. This approach has already proven successful, with millions tuning in during crossover broadcasts. Additionally, the recent success of ABC's December championship broadcast highlights the growing popularity of women’s sports across various platforms.

Fox Sports' Strategic Push for Women's Volleyball

Amidst the vibrant autumn foliage, Fox Sports has emerged as a key player in amplifying women’s college volleyball. With exclusive access to top-tier teams through the Big Ten Network, the network has positioned itself to capitalize on this burgeoning audience base. Last year, an innovative strategy was employed where volleyball matches seamlessly transitioned from NFL games, drawing impressive viewership figures exceeding 1.7 million. For instance, Wisconsin-Minnesota and Michigan-Ohio State matchups were strategically placed post-NFL contests, ensuring maximum exposure. Derek Crocker, VP of Fox Sports, emphasized the importance of these cross-promotional efforts in nurturing new audiences for women’s volleyball. Furthermore, Fox aired 86 matches last season, and this spring marks the debut of exhibition matches on Big Ten Network, underlining their dedication to fostering the sport.

From a journalistic perspective, Fox Sports’ efforts reflect a broader trend towards elevating women’s sports. By intertwining volleyball with established events like NFL games, networks are not only enhancing visibility but also challenging traditional gender norms in sports broadcasting. This synergy underscores the potential for growth in women’s athletics, encouraging other broadcasters to adopt similar strategies. The continued promotion of diverse sports could redefine media landscapes, offering fans richer viewing experiences while empowering female athletes worldwide.