The 2025 Detroit Auto Show faced unexpected challenges as it reverted to its traditional January slot. Organizers had ambitious plans to use the famous Uniroyal Tire on Interstate 94 to promote the event, but harsh winter conditions thwarted these efforts. Despite the setback, marketing teams remain optimistic about future opportunities. The show ran from January 10 to January 20 and featured a variety of vehicles and interactive experiences for attendees. While attendance figures have not been released, organizers expressed satisfaction with the return to winter.

Marketing agency Lovio George had intended to adorn the 80-foot Uniroyal Tire with a striking banner showcasing a car racing towards viewers. This creative campaign aimed to captivate travelers entering the Motor City. However, severe weather conditions, including high winds and freezing temperatures, posed significant safety concerns. Steve Blow, representing Lovio George, explained that the team attempted to install the banner on January 3 but had to halt operations due to hazardous wind and cold. Safety remained the top priority, preventing further attempts during the show's duration.

The decision to return the Detroit Auto Show to its January schedule after two summers of adjustment was met with enthusiasm from both organizers and attendees. The winter setting brought a nostalgic feel to the event, reminiscent of its earlier years. Despite the challenges faced by the marketing team, there is keen interest in reviving the banner project for the next year. Blow indicated that discussions are underway to explore safer and more effective methods for executing this ambitious advertising plan.

The 2025 Detroit Auto Show successfully showcased an array of new and classic vehicles, along with engaging obstacle courses. Although the iconic tire banner did not materialize this time, the event still managed to draw considerable attention. The organizers' commitment to enhancing the visitor experience, combined with their resilience in the face of adverse weather, underscores their dedication to making each edition memorable. Plans for future innovations and improvements are already in motion, promising exciting developments for the coming year.