Why the Video Game Industry Can’t Shake Its Struggles

Sep 27, 2024 at 1:00 PM

Gaming Industry Faces Unprecedented Challenges as Layoffs, Strikes, and Strategic Pivots Reshape the Landscape

The gaming industry has been rocked by a series of dramatic events in 2024, with studios, publishers, and guilds grappling with a volatile and unpredictable landscape. From high-profile delays and cancellations to mass layoffs and labor disputes, the sector is undergoing a profound transformation that is reshaping the future of interactive entertainment.

Navigating the Turbulent Tides of the Gaming Industry

Delays and Cancellations: The New Normal for AAA Titles

The gaming industry has long been plagued by delays and setbacks, but the current era has seen these challenges reach new heights. Ubisoft's decision to push back the release of "Assassin's Creed Shadows" from November to February 2025 is just the latest example, with the company citing the weak performance of "Star Wars Outlaws" and lower-than-expected profits in the current quarter. These delays are not uncommon for big-budget, open-world franchises like "Assassin's Creed," which require extensive testing and refinement to meet the ever-increasing graphical and player expectations.The industry's strategic shifts have also become increasingly dramatic. Sony's ambitious plans to launch a dozen live-service titles by March 2026 were quickly scaled back, with the company canceling several titles, including the online game "The Last of Us." More recently, Sony's decision to shut down the new multiplayer shooter "Concord" less than two weeks after its release was an unprecedented move, driven by the game's extremely low player counts on Steam.

Annapurna Interactive: A Shocking Resignation and Uncertain Future

The gaming industry has also been rocked by the unexpected resignation of Annapurna Interactive's entire workforce in September. This move, which came as a shock to the various indie studios the publisher was working with, has left those partners and the remaining leadership in a dizzying situation. Reports have revealed a lack of transparency from owner Megan Ellison regarding the new role of co-founder Hector Sanchez as president of interactive and new media, as the Annapurna staff had been trying to negotiate spinning off into a new company, Verset.

Layoffs and Labor Disputes: The Darkest Cloud Looming Over the Industry

The gaming industry's woes have been further compounded by a staggering 13,000 layoffs globally so far in 2024, adding to the 10,000 job losses the previous year. This bleak employment landscape has underscored the degree of turmoil within the industry, with the Annapurna Interactive staff's standstill with Ellison serving as a stark example.The industry's labor disputes have also intensified, with the ongoing SAG-AFTRA strike against prominent gaming companies taking on new significance. The guild's decision to add Riot Games' "League of Legends" to its list of struck titles has sparked further controversy, with Riot claiming the game in question was not one of theirs and that "League of Legends" has not violated any terms. However, SAG-AFTRA's actions appear to be a broader statement about the industry's treatment of voice actors, particularly as prominent companies like Electronic Arts continue to champion the use of generative AI.

The Rise of Unionization and the Ongoing Struggle for Worker Rights

The gaming industry's labor woes have also given rise to a wave of unionization efforts. Following multiple waves of layoffs across Microsoft, workers at Bethesda Game Studios ("Fallout," "Starfield") and Blizzard's "World of Warcraft" teams have voted to unionize, joining the preexisting unions at ZeniMax and "Call of Duty" support team Raven Software at Activision. Raven Software has even filed its own NLRB complaint against Activision Blizzard and Microsoft for "bad faith bargaining" and "concerted activities" that may have included retaliatory actions.

The PlayStation 5 Pro: A Lukewarm Reception and the Ongoing Console Cycle

The gaming industry's turbulent year has also been marked by the release of the PlayStation 5 Pro console on November 7th, effectively marking the midpoint of the current console generation. While the updated PS5 makes sense given the significant year-over-year sales declines in the last two quarters, the announcement was met with criticism for its $700 price tag and a lack of upcoming new games to showcase the console's power. Sony's presentation mostly focused on titles that already exist and look great on the base PS5 console, leaving many gamers underwhelmed.One game that could potentially boost interest in the PS5 Pro is Rockstar's "Grand Theft Auto 6," but its release window is still a year away, partially due to parent company Take-Two thinning its herd of development workers several times over the last year to right its own ship.The gaming industry's challenges are far-reaching and multifaceted, with no corner of the sector left unscathed by the tumultuous events of 2024. From high-profile delays and cancellations to mass layoffs, labor disputes, and the ongoing console cycle, the industry is facing an unprecedented level of upheaval that is reshaping the future of interactive entertainment.