Why Britain is standing aside as the West battles cheap Chinese electric cars

Sep 12, 2024 at 8:00 AM

The Impending Chinese EV Invasion: Opportunity or Threat for the UK?

As the world grapples with the transition to electric vehicles (EVs), a brewing trade war is unfolding between China and its Western allies. While the United States, Canada, and the European Union have imposed crippling tariffs on Chinese EVs, the UK has chosen to stand apart, prompting concerns about the potential consequences of this decision.

Navigating the Shifting Automotive Landscape: The UK's Delicate Balancing Act

Defending British Exports to China: A High-Stakes Gamble

Despite broader concerns about unfair competition, many British carmakers are more concerned about the high-end vehicles they sell to China, which account for a significant portion of their annual sales. Jaguar Land Rover, Aston Martin, Bentley, Lotus, and McLaren have all lobbied the UK government, fearing that any move to hit Chinese cars with tariffs could result in swift retaliation from Beijing, jeopardizing their lucrative exports.The government's sensitivity to this issue is evident in the words of Business Secretary Jonathan Reynolds, who stated, "One thing I'm very sensitive to is that the entire structure of UK automotive production is export-oriented – we export 80pc of what we make." By standing apart from the crackdown, the industry hopes Britain will escape any tit-for-tat measures, preserving their access to the Chinese market.

Fueling the Electric Revolution: The Government's Ambitious Targets

The situation is also politically advantageous for the Labour government, which has inherited a set of highly ambitious electric car sales targets from the previous Conservative administration. Under the zero emission vehicle (ZEV) mandate, at least 22% of the cars sold by manufacturers in Britain must be electric from this year, with the requirement increasing annually until it reaches 80% in 2030.Labour has also vowed to toughen the process by banning the sale of new petrol and diesel cars in 2030. With demand for EVs faltering as consumers baulk at high prices, the arrival of cheaper Chinese cars may provide a convenient way for the government to meet its goals.

The Lure of the UK Market: A Magnet for Chinese Brands

Alongside the EU's tariffs, the ZEV mandate will turn the UK into a magnet for Chinese brands, which sell much higher proportions of EVs than their Western counterparts. According to Matthias Schmidt, founder of consultancy Schmidt Automotive, "The UK remains an extremely profitable market for the Chinese manufacturers, whereas margins in the European Union will effectively be in the single digits or close to zero after tariffs."Not only will Chinese manufacturers benefit from sales in Britain, they can also make money from the way the ZEV mandate works. The mandate punishes carmakers with £15,000 fines for every petrol and diesel they sell over a set limit, but those who exceed their targets are handed carbon "credits" that can be sold to rivals who have fallen short. "The ZEV mandate is a huge tailwind for them," says Schmidt. "The Chinese can effectively clean up when it comes to regulatory credits."

The Affordability Factor: Challenging Established Brands

The pricing strategy of Chinese EV manufacturers remains to be seen, but the potential for aggressive discounting could pose a significant challenge to established Western brands. As Matthias Schmidt notes, "For the Chinese, the ball is in their court. They can be aggressive, cut prices and go after volume, or have relatively conservative volumes with higher prices and command very high profit margins."This is particularly relevant as most major Western manufacturers have effectively vacated the affordable segment of the EV market, focusing instead on higher-margin vehicles. Robert Forrester, the chief executive of dealership network Vertu Motors, warns that European manufacturers would be unwise to believe Britons will remain loyal to trusted brands, as consumers have shown a willingness to embrace a host of foreign brands over the decades.

Security Concerns: The Potential Risks of Chinese EV Dominance

Not everyone is enthusiastic about the impending Chinese EV invasion. Kemi Badenoch, the shadow housing secretary, has accused Beijing of trying to drive "other nations' industries out of business" through unfair competition, while Tom Tugendhat, the shadow security minister, has raised concerns about the potential for Chinese EVs to be used as "mobile intelligence-gathering machines."Tugendhat argues that modern EVs are packed with sensors that collect a wealth of data about their surroundings, and there is currently no clarity on how this data is used, stored, or whether it is sent back to China. He believes that the government's decision not to introduce tariffs on Chinese EVs, unlike its allies, is a failure to show the leadership the country deserves in protecting national security.

The Balancing Act: Weighing Affordability, Competition, and Security

As the UK government navigates this complex landscape, it must carefully balance the competing priorities of supporting its domestic automotive industry, meeting ambitious electric vehicle sales targets, and addressing national security concerns. The decision to refrain from imposing tariffs on Chinese EVs, while potentially providing more affordable options for consumers, also raises questions about the long-term implications for the UK's automotive sector and its ability to compete on a level playing field.The outcome of this delicate balancing act will have far-reaching consequences, not only for the UK's automotive industry but also for the broader economic and geopolitical landscape. As the world continues to grapple with the transition to electric vehicles, the UK's approach to this issue will be closely watched, with the potential to set a precedent for other nations facing similar challenges.