Revolutionizing the Video Landscape: Warner Bros Discovery and Charter Communications' Groundbreaking Partnership

In a move that promises to reshape the future of video consumption, Warner Bros Discovery and Charter Communications have announced a transformative, multi-year distribution partnership. This innovative agreement aims to seamlessly integrate linear video and streaming services, offering customers unprecedented value, flexibility, and choice in their entertainment experiences.

Unlocking the Future of Video Bundling and Streaming

Expanding Access to Premium Content

The partnership between Warner Bros Discovery and Charter Communications represents a significant milestone in the evolution of the video ecosystem. By fully integrating linear video and streaming services, the agreement provides customers with unparalleled access to a vast library of premium content. This includes the highly anticipated Max (Ad Lite) service, which will now be available across all Spectrum TV Select packages at no additional cost to customers. The addition of Max and Discovery+ to Spectrum's bundle proposition is a game-changer, offering nearly $60 per month of retail direct-to-consumer (DTC) value when combined with other popular streaming services like Disney+, ESPN+, Paramount+, AMC+, BET+, and Vix.

Enhancing Customer Experience and Choice

The transformative agreement between the two companies aims to provide customers with greater flexibility and choice in their video consumption. By offering a hybrid linear-DTC model, smaller video packages with DTC add-ons, and a suite of à la carte or bundled DTC options, Spectrum is empowered to cater to the evolving preferences of its customers. The seamless integration of live linear, DVR, and on-demand content, coupled with unified search and discovery capabilities, promises to deliver an exceptional customer experience.

Strengthening the Video Ecosystem

This long-term agreement not only benefits customers but also reinforces the health and resilience of the video ecosystem as a whole. By extending Spectrum's carriage of Warner Bros Discovery's linear network portfolio, which includes iconic brands like TNT, CNN, Food Network, HGTV, TLC, Discovery, TBS, Adult Swim, and Investigation Discovery, the partnership ensures the continued distribution of these valuable assets.

Embracing the Future of DTC Distribution

The agreement also establishes Max as a "preferred partner" for Spectrum when marketing and selling DTC apps and bundles to broadband subscribers. This strategic move creates a significant opportunity for Spectrum to reach its full video and broadband customer base, with plans for a full deployment of its DTC distribution to broadband customers in 2025, following the 2024 deployment of its DTC inclusion and upgrade offers.

Aligning with Evolving Viewing Preferences

The partnership between Warner Bros Discovery and Charter Communications recognizes the shifting landscape of video consumption. By fully integrating linear video and streaming services, the agreement aims to better align with customers' current viewing preferences, providing them with more value, flexibility, and choice in their entertainment experiences.

Fostering Innovation and Collaboration

This groundbreaking partnership exemplifies the power of innovation and collaboration within the video industry. By working together, Warner Bros Discovery and Charter Communications have developed a framework that sets the stage for the future of video distribution, ensuring that consumers have access to a diverse and compelling content offering while also supporting the industry's evolution.