Aqua Libra, a sparkling water brand under Carlsberg Britvic, has introduced a new flavor to its range: watermelon and strawberry. This latest addition comes in response to market trends showing increasing popularity for these flavors among younger consumers. The product is available in convenient multi-packs and is designed to cater to health-conscious individuals seeking flavorful yet guilt-free hydration options. With zero calories and no added sugars or preservatives, this new variant aims to attract a broader audience while supporting the brand's impressive growth trajectory.

New Flavor Enhances Aqua Libra’s Market Position

In the vibrant and competitive UK grocery sector, Aqua Libra has unveiled its latest innovation—a refreshing blend of watermelon and strawberry in its sparkling water lineup. Launched during a period of significant consumer interest in healthier beverage choices, this new offering is set to captivate a younger demographic, particularly Generation Z, who are increasingly prioritizing both taste and wellness.

The introduction of this flavor responds directly to data from Black Swan, which highlights the rising popularity of watermelon and strawberry within the packaged water market. Furthermore, research from Mintel indicates that 57% of consumers under 35 find drinking flavored sparkling water just as enjoyable as traditional soft drinks. This insight underscores the potential appeal of Aqua Libra's new product.

Ben Parker, Retail Commercial Director at Carlsberg Britvic UK, expressed confidence in the new flavor's ability to resonate with health-conscious shoppers. He noted that Aqua Libra has been experiencing remarkable success, currently valued at £7.4 million in sales and growing by 66% year-on-year. Parker emphasized the company's commitment to providing retailers with high-quality products that drive customer engagement and boost sales.

This strategic move not only expands Aqua Libra's portfolio but also positions it as a leader in meeting the evolving preferences of today's consumers. By offering a delicious and hydrating option, the brand aims to continue its upward trajectory and solidify its place in the hearts of health-conscious shoppers.

From a journalist's perspective, this launch reflects a broader trend in the beverage industry where brands are adapting to changing consumer demands for healthier alternatives without compromising on taste. It serves as a reminder that staying attuned to market trends and consumer preferences can be a key driver of success in highly competitive markets. For readers, it offers an exciting new choice that aligns with modern lifestyles focused on well-being and enjoyment.