VideoAmp's Measurement Dominance: Revolutionizing the Media Landscape

In a remarkable display of industry transformation, measurement company VideoAmp has announced that a staggering $1 billion in media buys have already been guaranteed using its measurement as a currency this year. This milestone achievement underscores the company's rapid growth and the industry's embrace of advanced media measurement solutions.

Unlocking the Future of Audience-Driven Campaigns

Embracing the Shift to Data-Driven Advertising

The media landscape is undergoing a seismic shift, as more ad buyers and advertisers invest in data-driven, audience-based campaigns. VideoAmp's growth figures reflect this industry-wide transition, with the company on track to reach $1.5 billion in media buys by the end of the year. This remarkable 651% year-over-year growth rate compared to the same point in 2023 is a testament to the company's ability to meet the evolving needs of the industry.VideoAmp's chief commercial and growth officer, Pete Bradbury, expressed his enthusiasm for the company's progress, stating, "This is incredibly encouraging to see, and share, as our growth figures clearly indicate that there is a seismic industry shift underway. Advanced media measurement is here, and it's here to stay. Our mission is to help clients plan, deliver and ultimately drive better outcomes, and we're making good on that promise."

Fostering Healthy Competition in the Measurement Landscape

The rise of VideoAmp's measurement solutions has not gone unnoticed by industry leaders. Geoffery Calabrese, the chief investment officer of Omnicom Media Group North America, praised the company's efforts to foster healthy competition in the marketplace. "As an early adopter of big data, VideoAmp has made profound contributions to currency innovation, aiming to right-size the industry's measurement capabilities to reflect total video viewership and support audience planning and buying," Calabrese said. "We applaud VideoAmp's efforts to foster healthy competition in our marketplace and for enabling our clients to transact and measure against the audiences and KPIs that matter most to them."

Driving Exceptional Results for Clients

VideoAmp's impact extends beyond just measurement; the company's solutions are delivering tangible results for its clients. David Porter, the head of ad sales research, data, and insights at Warner Bros. Discovery, highlighted the extraordinary levels of growth, efficiency, and execution that their partnership with VideoAmp has brought to their cross-platform, data-driven video campaigns. "At Warner Bros. Discovery, we're committed to providing unmatched value to our clients with innovative solutions that drive exceptional results," Porter said. "Integrating VideoAmp's state-of-the-art measurement tools into our Olli platform has delivered extraordinary levels of growth, efficiency and execution to our partners' cross-platform Data-Driven Video campaigns across WBD's iconic portfolio of brands and programming."

Expanding the Market for Advanced Audience Campaigns

VideoAmp's collaboration with OpenAP has further amplified the company's impact, expanding the overall market for advanced audience campaigns. By integrating its measurement solutions into OpenAP's platform, VideoAmp has empowered advertisers and media buyers to access a wider range of audience-based targeting and measurement capabilities, driving increased adoption and innovation in the industry.As the media landscape continues to evolve, VideoAmp's measurement solutions have emerged as a driving force, reshaping the way advertisers and media buyers approach their campaigns. With its impressive growth, industry-wide recognition, and tangible client success stories, VideoAmp is poised to lead the charge in the future of audience-driven advertising.