The anticipated launch of the new ROG Xbox Ally and its advanced counterpart, the ROG Xbox Ally X, is approaching, with Best Buy already featuring product pages detailing their specifications. Despite the excitement, a crucial piece of information—the retail price—remains under wraps, and pre-orders are not yet available. This delay in pricing has been attributed to global economic factors, with an announcement expected in the coming months. Both devices are slated for an October 16 release and will offer consumers an early look at Gamescom 2025.
As the official release date of October 16 draws closer, enthusiasts are keenly awaiting the final pricing structure for the ROG Xbox Ally and the more powerful ROG Xbox Ally X. Best Buy's product listings have provided a comprehensive overview of the technical specifications for both models, but without an accompanying price, potential buyers are left in anticipation. This deliberate withholding of cost details has been a point of discussion, with Microsoft and Asus citing the need to thoroughly assess the broader economic landscape before finalizing pricing strategies.
Representatives from Microsoft and Asus have openly communicated the reasons behind the postponed price reveal. In recent interviews, they emphasized that the current macroeconomic environment necessitates a careful evaluation to ensure competitive and appropriate pricing. This diligent approach is intended to mitigate any adverse impacts of market fluctuations on the consumer price. The companies have committed to disclosing the official pricing sometime in September or October, just ahead of the devices' scheduled availability.
Beyond the undisclosed pricing, numerous other specifics regarding these gaming handhelds have been officially verified. Both the standard ROG Xbox Ally and the ROG Xbox Ally X are confirmed to hit retail shelves on October 16. Additionally, gaming enthusiasts will have their first opportunity to experience these innovative devices firsthand this week at Gamescom 2025, a major industry event. This public debut will allow prospective customers to engage directly with the hardware, offering a tangible preview of its capabilities.
The technical specifications for both models have been largely revealed, providing a clear picture of their performance capabilities. The ROG Xbox Ally X, positioned as the premium variant, will be powered by a new AMD Ryzen AI Z2 Extreme processor, boasting an impressive 24GB of LPDDR5X-8000 RAM and a spacious 1TB SSD. Furthermore, this model will introduce exclusive AI-driven functionalities early next year, including Automatic Super Resolution for enhanced game visuals and AI-generated highlight reels. The standard ROG Xbox Ally, while less powerful, still offers robust performance with an AMD Ryzen Z2 A processor, 16GB of LPDDR5X-6400 RAM, and a 512GB SSD.
While official pricing remains elusive, industry speculation, particularly from sources like Dealabs, suggests potential U.S. prices of $899 for the Ally X and $549 for the base Ally. These figures, however, are unconfirmed and serve only as speculative estimates until an official announcement from Microsoft and Asus. Until then, interested consumers can subscribe to notifications on Best Buy's website to receive updates as soon as pre-orders become available or pricing information is released.
