The Stellantis Group invites enthusiasts to an immersive automotive experience along Argentina’s coast. From December 28 to February 21, Route 11 between Cariló and Villa Gesell transforms into a vibrant showcase of leading brands like Citroën, DS Automobiles, Fiat, Jeep, Peugeot, and Ram. Additionally, Mar del Plata’s Aldrey Shopping Center hosts a complementary event from December 28 to February 16, offering exclusive savings and after-sales services.

Discover Unmatched Automotive Excellence This Summer

Exploring Brand Evolution and Innovation

Each brand within the Stellantis Group has crafted an exhibit that traces its legacy while showcasing cutting-edge models set to debut in Argentina. Visitors can journey through time with iconic vehicles and glimpse future innovations. For instance, Citroën highlights its versatile lineup, including the C5 Aircross Feel PK and the compact Ami. The brand also unveils two new models, the Basalt and C3 You, featuring a powerful T200 engine. Meanwhile, DS Automobiles presents the luxurious DS 7 Pallas and DS 3 Rivol, alongside the DS 4 Etoile and the eagerly awaited DS 7 E-Tense hybrid, expected to launch in 2025.Fiat takes center stage with its robust Strada Ultra T200, the adventurous Toro Volcano, and the dynamic Pulse Impetus and Fastback Abarth. Jeep, known for its rugged heritage, showcases the Renegade Willys, Compass Blackhawk, Commander Blackhawk, and the classic Willys. The brand also prepares to introduce the Wrangler Rubicon on January 10. Peugeot features domestically produced models like the 208 GT and 2008 GT, as well as the avant-premiere of the 408 GT, 3008 GT, and the fully electric e2008, slated for commercial release in 2025. Ram displays its comprehensive lineup, including the powerful 1500 and 2500 Rambler editions.

Dynamic Driving Experiences

Participants can engage in both urban and off-road test drives daily from 2 PM to 8 PM. These experiences offer a firsthand look at the performance and capabilities of each vehicle. To schedule a test drive, visitors can visit dedicated websites for each brand: Jeep, DS Automobiles, Fiat, RAM, Citroën, and Peugeot. Off-road enthusiasts will find particular interest in the specialized lectures by experts, focusing on brands like Ram, Jeep, and Fiat. Additional talks cover cost-saving plans and technological advancements, ensuring a comprehensive understanding of the vehicles' features and benefits.

Cultural and Culinary Delights

The Summer Car Show extends beyond automobiles, incorporating live music performances that create an unforgettable evening ambiance. Admission is free, subject to park availability, and further details about the entertainment schedule are available online. Attendees can also indulge in a diverse food court, open daily from 2 PM to 10 PM, enhancing the overall visitor experience.

Empowering Women in Automotive Maintenance

In a significant initiative, Stellantis offers workshops titled “Women by Stellantis,” held on January 13 in Cariló and January 14 in Mar del Plata. These sessions provide women with practical knowledge on optimizing fuel consumption, proper driving positions, and essential maintenance tasks such as tire changes and fluid checks. Led by female professionals, these workshops aim to empower attendees with the skills and confidence to manage their vehicles effectively.