A Visual Chronicle of Artistry and Innovation

Alaïa’s transformation under Pieter Mulier is not just a story of fashion; it is an exploration of how heritage can inspire contemporary design. The house, founded in the early 1980s by the late Azzedine Alaïa, has always been celebrated for its sculpted silhouettes and architectural sensibility. Mulier’s approach seeks to honor this tradition while pushing boundaries to reflect today’s aesthetic ideals. The result is a collection that marries timeless elegance with avant-garde innovation, creating a unique blend of past and future.

Mulier’s tenure at Alaïa has been marked by a commitment to preserving the brand’s core values. The atelier, long considered the heart of Alaïa, remains central to this mission. It is here that the meticulous work of skilled artisans brings each garment to life. From initial sketches to final fittings, every step of the process is infused with a dedication to quality and precision. This attention to detail ensures that each piece not only meets but exceeds the high standards set by Alaïa’s founder.

Capturing the Magic: Behind the Scenes with Anthony Seklaoui

French photographer Anthony Seklaoui has spent the past three years documenting Mulier’s creative journey at Alaïa. His lens reveals the raw beauty of the design process, from brainstorming sessions to the final moments before a runway show. Seklaoui’s work provides a rare glimpse into the inner workings of one of fashion’s most revered houses, showcasing the hands-on approach that defines Alaïa’s philosophy.

Seklaoui’s images are more than just visual records; they tell a story of collaboration and passion. Each photograph captures the essence of teamwork, highlighting the contributions of everyone involved—from designers and tailors to models and production staff. Mulier describes Seklaoui’s eye as both sensitive and journalistic, able to extract beauty from chaos. This ability is evident throughout the book, which serves as a tribute to the people who make Alaïa’s magic possible.

The Art of Transformation: Alaïa’s Dialogue Series

“Alaïa by Seklaoui” is part of the house’s ongoing “Dialogue” series, an initiative led by Mulier that reimagines Alaïa through the eyes of various creatives and institutions. This series reflects Alaïa’s broader mission to transcend traditional fashion boundaries and engage with art, culture, and society. By inviting external perspectives, Alaïa fosters a dialogue that enriches its creative output and deepens its connection to the world.

Mulier’s first project in the “Dialogue” series involved outfitting dancers for Paris’ Crazy Horse revue, captured in motion by photographer Sam Rock. This collaboration exemplifies Alaïa’s commitment to exploring new forms of expression. Fashion, for Alaïa, is not just about clothing; it is about creating experiences that resonate on multiple levels. Whether through performance or photography, these projects expand the brand’s reach and reinforce its relevance in today’s cultural landscape.

Beyond Clothes: Alaïa’s Visionary Legacy

Azzedine Alaïa was a visionary who saw fashion as more than just garments. He envisioned Alaïa as a space where fashion intersects with art and beauty, opening up possibilities for creative exploration. Mulier carries forward this vision, ensuring that Alaïa remains connected to its time and the world around it. Fashion, in his view, must be relevant and meaningful, reflecting the spirit of the age.

Through “Alaïa by Seklaoui,” Mulier pays homage to the legacy of Azzedine Alaïa while charting a path for the future. The book serves as both a historical document and a testament to the enduring power of creativity. As Alaïa prepares for its next chapter, the lessons learned from this transformative period will undoubtedly shape the brand’s evolution. The house’s commitment to innovation, craftsmanship, and artistic collaboration promises to keep Alaïa at the forefront of fashion for years to come.