The 2024 MotoGP season was nothing short of extraordinary for Gresini Racing. This remarkable year showcased not only thrilling on-track performances but also unprecedented visibility and value for the team’s sponsors. The numbers tell an impressive story, with significant achievements both in competition and in partnerships.

Discover How Gresini Racing Set New Benchmarks in Performance and Sponsorship

Mediatic Exposure: A Key Metric of Success

The 2024 season saw Gresini Racing achieve exceptional media exposure, thanks to meticulous analysis by Camaleonic Analytics. This Spanish company specializes in sponsorship evaluation and is officially affiliated with the International Racing Team Association (IRTA). Their data reveals that Gresini Racing garnered 21 hours and 49 minutes of direct visibility within the MotoGP World Championship, placing them third among all teams for exposure time. Additionally, the overall visibility for sponsors extended to a staggering 48 hours and 56 minutes. This exposure translated into a substantial €444,142,144 in value generated for partners. Such metrics underscore the team’s ability to deliver unparalleled visibility and return on investment for its sponsors.

On-Track Brilliance: Wins and Podiums Abound

Gresini Racing’s success was not limited to media exposure; it was equally evident on the track. The team secured four victories during the season, including one sprint race win, alongside an impressive 21 podium finishes. Marc Marquez’s third-place finish in the championship standings further solidified the team’s prowess. Alex Marquez’s eighth-place finish contributed significantly to Gresini Racing’s third position in the teams’ standings. These results highlight the team’s competitive edge and their capability to consistently perform at the highest levels of MotoGP.

A Global Partnership Network: Strength Through Unity

2024 marked a milestone for Gresini Racing in terms of partnerships. The team welcomed 31 companies into its fold, representing a diverse and global network, particularly strong in Europe and Southeast Asia. However, the true strength of these partnerships lies in their longevity. On average, sponsors have been associated with Gresini Racing for 6.9 years, indicating a relationship built on trust, mutual respect, and shared objectives. This enduring collaboration has fostered a robust and reliable support system that enhances the team’s operational excellence.

Carlo Merlini: Celebrating Partnerships as Integral to Success

Carlo Merlini, Gresini Racing’s Commercial and Marketing Director, emphasized the importance of these collaborations. “Our most loyal partners are more than just sponsors; they are integral members of the Gresini Family,” he remarked. “These historical sponsors, along with new entrants, form a group of passionate entrepreneurs who share our vision. We are proud to honor their trust with our on-track achievements and the impressive exposure reports that validate our partnership’s value.”

Looking Forward: An Exciting Future Awaits

As Gresini Racing reflects on this incredible season, the future promises even greater opportunities. The team remains committed to building on its successes, continuing to deliver exceptional performance and creating even more value for its partners. With a solid foundation and a passionate community behind it, Gresini Racing is poised to make even bigger waves in the world of MotoGP.