In a significant move to enhance the global reach and accessibility of its digital marketplace, Amazon Web Services (AWS) has introduced a groundbreaking feature that allows AWS Marketplace sellers and customers to transact in multiple currencies. This game-changing development simplifies the procurement process, reduces financial risks, and accelerates international expansion for businesses worldwide.

Empowering Sellers and Customers to Thrive in the Global Marketplace

Expanding Seller Opportunities with Local Currency Disbursements

AWS Marketplace sellers can now leverage local bank accounts to receive disbursements in four additional currencies: Euro (EUR), British Pound (GBP), Japanese Yen (JPY), and Australian Dollar (AUD), alongside the existing US Dollar (USD). This flexibility enables sellers to streamline their revenue recognition processes and seamlessly expand their global footprint. By aligning disbursement options with their existing banking infrastructure, sellers can now transact with customers in their preferred local currencies, reducing the complexities and risks associated with foreign exchange fluctuations.

Simplifying the Buying Experience for Customers

AWS Marketplace customers can now negotiate and renew private offers with contract-only pricing in the four non-USD currencies, providing them with greater budget predictability and a consistent invoicing experience in their local currencies. This streamlined process eliminates the need to manage foreign exchange variability, allowing customers to focus on their core business objectives without the added burden of currency conversion.

Unlocking New Opportunities for Global Collaboration

The introduction of multi-currency transactions on AWS Marketplace has been hailed as a game-changer by industry leaders. Trend Micro, a leading cybersecurity provider, emphasizes the significance of this feature, stating that it "simplifies the process, reduces risk, and improves scale efficiency for our new and existing customers." Similarly, Tackle, a prominent AWS Marketplace partner, recognizes the importance of understanding customer preferences and meeting them where they are, making the support for foreign currencies a major step forward.

Streamlining the Procurement Process for Siemens

Siemens, a global technology powerhouse, has also embraced the multi-currency capabilities of AWS Marketplace, with Siemens Executive Vice President, Bob Jones, stating that the ability to transact in local currency was a "game changer" that helped close a significant deal. The seamless integration of local currency options has streamlined the procurement process and reduced risk for Siemens, further solidifying its commitment to the AWS Marketplace ecosystem.

Onboarding New Sellers with Ease

For new AWS Marketplace sellers, the process of registering and providing banking information has been simplified. Sellers can now use their local bank accounts domiciled in any of the eligible seller jurisdictions, aligning their disbursement options with their existing financial infrastructure. This streamlined approach ensures a seamless onboarding experience for sellers, empowering them to focus on growing their businesses on the AWS Marketplace platform.

Flexible Disbursement Options for Established Sellers

Existing AWS Marketplace sellers can now leverage multiple local bank accounts to receive disbursements, providing them with greater flexibility and control over their revenue recognition processes. Sellers can choose to centralize all disbursements into a single bank account or enable their local teams to receive payments directly into their respective local bank accounts, depending on their preferred operational model.

Transacting Private Offers in Non-USD Currencies

AWS Marketplace customers can now seamlessly transact private offers with contract-only pricing in the four non-USD currencies, eliminating the need to manage foreign exchange variability. This streamlined process ensures a consistent invoicing experience, allowing customers to budget and plan their expenditures with greater predictability.

A Comprehensive Solution for Sellers and Customers

The introduction of multi-currency transactions on AWS Marketplace represents a significant step forward in empowering both sellers and customers to thrive in the global digital marketplace. By providing flexible disbursement options for sellers and simplified procurement processes for customers, AWS Marketplace has positioned itself as a leading platform for businesses seeking to expand their reach and capitalize on international opportunities.