Empowering Youth: TSB and Doshi's Mission to Boost Financial Literacy

In a groundbreaking partnership, TSB and Doshi have joined forces to bring financial confidence to schools across the nation. The organizations are on a mission to encourage 1,000 students aged 13-18 to sign up for their innovative financial education service, equipping young people with the knowledge and tools they need to navigate the complexities of personal finance.

Unlocking the Path to Financial Independence

Bridging the Financial Literacy Gap

The Young Person's Money Index for 2023-2024 has revealed a concerning trend – over four-fifths (81%) of young people worry about money or personal finances. Additionally, a staggering 82% of them express a desire to learn more about money and finance in school. This alarming statistic highlights the urgent need for comprehensive financial education to empower the next generation.TSB and Doshi have recognized this pressing issue and are determined to address it head-on. By partnering to bring their financial education service to schools, they aim to bridge the gap and provide students with the knowledge and skills they need to make informed financial decisions.

Doshi: A Transformative Financial Literacy App

Doshi, a financial literacy app developed within TSB's Innovation Labs program, offers a unique and engaging approach to financial education. The app features a series of interactive lessons, where participants can track their progress through points and leaderboards. This gamified learning experience not only makes the subject matter more accessible but also fosters a sense of excitement and accomplishment as students complete the modules.The app's clear financial goals, such as reducing financial anxiety and improving understanding of personal finances, provide a roadmap for students to follow. Furthermore, the app's reward system, which includes shopping vouchers, serves as an incentive to drive engagement and encourage students to actively participate in their financial education.

TSB's Commitment to Youth Financial Empowerment

As part of the partnership, TSB will be visiting schools over the next six months to encourage students to utilize the Doshi app and complete the short learning modules. This hands-on approach ensures that young people are not only aware of the resources available but also actively engaged in the process of building their financial confidence.Kate Osiadacz, Head of Responsible Business at TSB, emphasizes the importance of this initiative, stating, "Entering adulthood Money Confident is vital to ensuring young people are set up to enjoy a lifetime of stable finances and informed financial decisions." TSB's commitment to this cause underscores their vision of "Money Confidence. For everyone. Every day."

Doshi's Mission: Engaging Youth in Financial Literacy

Doshi's Chief Executive, Daniel Rose, echoes the importance of financial education, stating, "Only two out of five young adults have received financial education in secondary school. At Doshi, we believe that financial education is essential for building healthy, confident lives."Doshi's mission is to engage as many young people as possible in a fun and rewarding way, supporting them on their critical path to financial independence. By partnering with TSB, Doshi aims to reach a wider audience and empower even more students to take control of their financial futures.

The Transformative Impact of Financial Literacy

The partnership between TSB and Doshi has the potential to create a lasting impact on the lives of young people. By equipping them with the knowledge and tools to manage their finances effectively, the organizations are setting them up for a lifetime of financial stability and informed decision-making.As students navigate the complexities of adulthood, the skills and confidence gained through the Doshi app and TSB's financial education initiatives will serve as a solid foundation for their future financial well-being. This holistic approach to financial literacy not only addresses the immediate concerns of young people but also lays the groundwork for their long-term financial success.