Toyota Gazoo Racing Expands North American Motorsports Presence

Toyota Motor North America (TMNA) has announced a significant shift in its racing division, with Toyota Racing set to formally become Toyota Gazoo Racing North America (TGRNA) prior to the start of the 2025 motorsports season. This move aligns the company's North American motorsports efforts with the global Toyota Gazoo Racing (TGR) brand, solidifying its commitment to delivering exciting, race-inspired vehicles to consumers.

Elevating the Toyota Motorsports Experience

Integrating with Global Motorsports Efforts

The transition to Toyota Gazoo Racing North America represents a strategic move to better integrate the company's North American motorsports program with its global motorsports efforts. By aligning under the TGR banner, TGRNA will be able to leverage the resources, expertise, and brand recognition of the global Toyota Gazoo Racing initiative, which has a rich 60-year heritage in motorsports. This alignment will allow TGRNA to contribute even further to the development and engineering of exciting-to-drive vehicles, as the company continues to push the boundaries of performance and reliability on the track.

Delivering Excitement to Motorsports Fans

TGRNA's primary focus will be on delivering an unparalleled motorsports experience to fans across North America. By competing under the global TGR banner, the racing division will have the opportunity to showcase its championship-level results on an even larger stage, further captivating motorsports enthusiasts and elevating the Toyota brand's presence in the racing community.

Strengthening the Connection Between Racing and Production Vehicles

The transition to Toyota Gazoo Racing North America is more than just a name change; it represents a deeper philosophical shift within the company. The global TGR philosophy is centered on utilizing motorsports as a means to build ever-better production vehicles, pushing the limits of machinery on the track to create more capable and reliable cars for the road. TGRNA will be at the forefront of this effort, continuously pushing the boundaries of performance and engineering to directly benefit the development of Toyota's production vehicles.

Expanding the Toyota Gazoo Racing Brand Presence

The integration of Toyota's North American motorsports efforts under the TGR banner will also serve to expand the global reach and recognition of the Toyota Gazoo Racing brand. By aligning its racing program with the TGR name, TMNA is positioning Toyota's motorsports activities as a key component of the company's overall brand identity, further solidifying its commitment to delivering exciting, race-inspired vehicles to consumers worldwide.

Continuity in Toyota's Motorsports Efforts

Despite the name change, Toyota's existing motorsports programs and partnerships will continue to thrive under the TGRNA banner. NASCAR Cup Series entries will maintain the Camry nameplate, while Xfinity Series cars will race in GR Supras. NHRA teams in Top Fuel and Funny Car, as well as Toyota's Formula DRIFT drivers, will also continue to compete under the TGR brand. Additionally, the Toyota GR Cup, the company's signature spec series, will begin its third season in 2025, further strengthening the connection between Toyota's racing and production vehicles.

Expanding the Toyota Off-Road Racing Presence

While the Toyota Gazoo Racing North America brand will be the primary focus for the company's on-road motorsports efforts, Toyota's off-road racing activities will continue to be supported under the TRD (Toyota Racing Development) banner. NASCAR CRAFTSMAN Truck Series Toyota Tundras will carry the TRD Pro badge, and Toyota's off-road racing vehicles will continue to compete with the TRD nameplate, ensuring a cohesive and comprehensive approach to the company's diverse motorsports portfolio.

Exciting Times Ahead for Toyota Motorsports Fans

The 2025 racing season promises to be an exciting one for Toyota Gazoo Racing North America, with the company's motorsports efforts set to take center stage. The action will kick off at Daytona International Speedway, with GR Supras competing in a four-hour GT4 race on Friday, January 24, 2025. The NASCAR season will soon follow, with the Cup Series Clash making its debut at Bowman Gray Stadium in Winston-Salem, North Carolina, on Sunday, February 2, 2025, before the regular season begins in Daytona from February 12 to 16, 2025.As Toyota Motor North America continues to push the boundaries of performance and innovation, the transition to Toyota Gazoo Racing North America represents a significant milestone in the company's motorsports journey. Fans can look forward to an even more dynamic and engaging racing experience, as TGRNA leverages the global resources and expertise of the Toyota Gazoo Racing brand to deliver thrilling, race-inspired vehicles that push the limits of what's possible on the road and the track.