The University of Tennessee is set to transform its iconic sports venue with a series of ambitious upgrades. Plans include the installation of state-of-the-art video boards, an enhanced sound system, and the creation of premium seating areas. These enhancements aim to elevate the fan experience and align the facility with top-tier standards. The renovations are expected to be completed before the 2025-26 season, funded by a significant naming rights deal and self-generated revenue.

The centerpiece of the renovations will be a new center-hung video board, featuring larger screens and advanced technology. Additionally, UT will introduce a Riverside Club, offering exclusive amenities to top donors and season-ticket holders. These changes reflect the university's commitment to modernizing its facilities and enhancing fan engagement.

Revolutionizing Fan Experience with Cutting-Edge Technology

The University of Tennessee is poised to revolutionize the spectator experience at Food City Center through cutting-edge technological upgrades. A new center-hung video board will replace the existing one, installed over a decade ago. This upgrade promises to deliver a more immersive visual experience for fans, with larger screens on all sides and enhanced bottom-ring displays. The addition of corner video boards and an LED ribbon will further enrich the atmosphere during events. Complementing these visual enhancements, a high-performance sound system will ensure even sound distribution throughout the arena, creating a more engaging environment for spectators.

The new video board, scheduled for installation this summer, will feature main screens measuring 14¾ feet tall and 24½ feet wide, significantly larger than the current setup. Fans seated near the court will benefit from underbelly screens, providing clear views from every angle. The total cost for these video and audio upgrades is estimated at $4.6 million. Athletics Director Danny White emphasized that these improvements have been long-planned and will make a substantial positive impact on fan experience. He noted that the building has needed such upgrades for some time, and the timing aligns perfectly with budgetary plans. The new technology will not only enhance game-day experiences but also support various other events held at the venue.

Enhancing Premium Seating with Riverside Club

Beyond technological advancements, the University of Tennessee is focusing on enhancing premium seating options to cater to top donors and season-ticket holders. The introduction of the Riverside Club marks a significant step in this direction. Located beneath the seating area on the Neyland Drive side, this club aims to provide a unique social experience, allowing fans to enjoy pre-game dinners and drinks. With approximately 1,500 seats gaining access to this new space, the Riverside Club will offer dining options and gathering areas, alleviating congestion on concourses and improving overall fan comfort.

Athletics Director Danny White highlighted the importance of premium seating offerings, noting that they bring UT in line with what other SEC competitors provide. The Riverside Club will join three other premium options: suites, the Harper Auto Square Courtside Club, and the Tri-Star Club. White envisions this new space as a place where fans can seamlessly transition from work to the game, enjoying a relaxed and luxurious environment. The club is expected to generate significant revenue for the university, especially as college athletics enters a new era of revenue sharing. While the exact cost of the Riverside Club is yet to be finalized, it represents a strategic investment in fan satisfaction and financial sustainability.