Immerse yourself in the quintessential charm of British culture through a reimagined tradition. Originating from Anna, the seventh Duchess of Bedford's 19th-century afternoon snack ritual, Afternoon Tea has evolved into an elegant pause for both locals and tourists alike. This cherished custom offers a delightful array of sandwiches, scones, and pastries, paired with fine china and pleasant conversation. Recently, this tradition took on a new dimension as London’s Sofitel St James introduced a limited-edition Afternoon Tea experience, blending flavors with fragrances inspired by Memo Paris' Portobello Road scent. Guests are invited to indulge in this sensory journey until June 2025, where gourmet creations mirror the essence of the fragrance.

An Enchanting Sensory Journey at The Rose Lounge

In the heart of London, amidst the golden hues of spring, The Rose Lounge at Sofitel London St James unveiled a unique collaboration with Memo Paris. From March 11th to June 20th, 2025, visitors can partake in a limited-edition Afternoon Tea that transcends taste buds to engage olfactory senses. Under pastry chef Lerrick Coelho's creative direction, each dish reflects facets of the Portobello Road fragrance. Delightful offerings include Chicken Coronation on Toasted Croissant, Cornish Crab Roll, and La Rose – a harmonious blend of rose, Yorkshire rhubarb, mandarin, and vanilla crème. These creations transport guests to sunlit gardens and cozy tearooms within the luxurious ambiance of The Rose Lounge.

The menu further features Gold Chocolate and Earl Grey Slice alongside Yellow Carnival Passion Fruit Mango and Coconut Sphere, enhancing the experience with international flair. Priced at £70 per person or £80 with Champagne, this indulgence celebrates the magic of Portobello Road. As Sofitel invites you to explore this unforgettable fusion of fine fragrance and gourmet cuisine, it promises an enchanting escape into London's vibrant spirit.

Meanwhile, other perfumes like AKRO Bake, Thursday Marzi, THoO Keep Glazed, and Marissa Zappas Annabel’s Birthday Cake continue to capture the essence of Afternoon Tea in their own distinct ways. Each fragrance evokes memories of patisseries, marzipan, lemon cakes, and birthday celebrations, offering diverse olfactory experiences tied to this beloved tradition.

From Suzy Nightingale's pen comes a celebration not just of tea but also of the scents that enhance its charm.

Through this remarkable blend of gastronomy and perfumery, Sofitel London St James crafts a memorable encounter for all who seek to revel in Britain's rich heritage.

As we reflect on this innovative approach to preserving tradition while embracing modernity, one cannot help but marvel at how such collaborations breathe life into age-old customs. By intertwining flavors and fragrances, these experiences invite us to slow down, appreciate beauty in everyday rituals, and cherish moments spent savoring them. They remind us that traditions remain relevant when they evolve creatively yet retain their core values—offering comfort, elegance, and joy to those who embrace them.