The multinational consumer goods company Unilever has unveiled plans to close its ice cream production facility in Veliko Tarnovo, Bulgaria. This strategic move is part of a comprehensive initiative aimed at optimizing operations ahead of the anticipated divisional demerger scheduled for April 2025. The decision reflects the company's commitment to adapting its manufacturing processes to better meet market demands while maintaining competitive efficiency. Production activities will be relocated to other Unilever facilities, including the Betty Ice plant in Suceava, Romania, fostering greater operational synergy across the network.

To ensure sustainable development and align with global trends toward more environmentally friendly practices, Unilever emphasizes the importance of this transition. The company remains dedicated to enhancing its manufacturing processes for long-term viability. According to official statements, Unilever will continue to assess and monitor its operations worldwide to uphold standards of efficiency and sustainability. Despite the closure of the Veliko Tarnovo site, Unilever assures that Bulgarian consumers will still enjoy the same variety of ice cream products they have come to love. Furthermore, the company intends to maintain its investment in the region, focusing on delivering popular items and contributing positively to society.

The restructuring efforts underscore Unilever's dedication to sustainable and efficient operations. By realigning its production capabilities, the company aims to not only improve its competitive edge but also to contribute positively to environmental conservation. This forward-thinking approach ensures that Unilever continues to thrive in an evolving market landscape, setting an example for responsible corporate citizenship.