A nationwide economic protest is underway in the United States, spearheaded by a grassroots organization called People Union’s USA. The movement, which commenced on February 28, calls for a 24-hour consumer boycott of major corporations. Participants are encouraged to refrain from spending at large retailers and fast-food chains, particularly those that have recently scaled back or terminated their diversity, equity, and inclusion (DEI) programs. This action aims to highlight public dissatisfaction with recent changes in corporate policies influenced by the new administration. While some supporters pledge adherence to the blackout, others have vowed to increase spending as a show of support for current government directives.

The decision by several leading U.S. companies to modify or discontinue their DEI initiatives has sparked widespread debate. Major corporations like Walmart and Meta Platforms have adjusted their programs in response to executive orders issued by the Trump administration. These changes have been met with mixed reactions from the public. Some argue that the rollback of DEI efforts undermines progress toward workplace equality and social justice. Meanwhile, the administration contends that such measures are necessary to streamline business operations and reduce unnecessary expenditures.

People Union’s USA, the driving force behind the economic blackout, emphasizes that this is not a traditional protest but rather a collective effort to reclaim control over the economy and government. John Schwarz, the founder of the organization, expressed frustration with corporate practices and urged consumers to take a stand. He highlighted the need to challenge inflated prices, corporate greed, and tax breaks for billionaires, all while addressing the struggles faced by ordinary citizens. Through this initiative, participants aim to send a powerful message about the impact of corporate decisions on everyday life.

Beyond the initial 24-hour blackout, additional targeted boycotts are planned against specific companies throughout the coming months. Dates have been set for boycotts against Amazon, Nestle, Walmart, and General Mills. A second broader consumer blackout is scheduled for April 18. These actions reflect an ongoing effort to influence corporate behavior and policy through consumer activism. By selectively withholding their purchasing power, participants hope to prompt a reevaluation of corporate priorities and encourage a return to more inclusive practices.