Empowering Hispanic Entrepreneurs: HISCEC and Telemundo Partner to Boost Financial Literacy

In a groundbreaking move, the Hispanic Chamber of E-Commerce (HISCEC) has announced a strategic partnership with NBCUniversal Local's Telemundo Station Group to expand its financial literacy program, Tu Futuro (Your Future). This collaboration aims to provide Spanish-speaking small business owners and consumers across the United States with essential financial education, productivity tools, and strategies for economic growth, empowering them to achieve long-term financial stability and success.

Unlocking the Path to Financial Empowerment for the Hispanic Community

Bridging the Financial Literacy Gap

Financial education in Spanish is a critical need, as studies show that 70% of Spanish-speaking Latinos in the U.S. feel more comfortable accessing financial information in their native language. However, only about 15% of financial literacy programs in the U.S. offer resources in Spanish. This significant gap underscores the importance of programs like Tu Futuro, which aim to empower Latino communities with culturally relevant tools and resources that promote long-term financial stability.

Empowering Small Business Owners and Consumers

The partnership between HISCEC and Telemundo Station Group will allow the Tu Futuro program to reach an even broader audience of Spanish-speaking small business owners and consumers across the United States. The program focuses on providing essential financial education, including budgeting, credit management, and investment planning resources, as well as integrating AI-powered tools designed to improve productivity and streamline business operations for small business owners.

Leveraging Telemundo's Reach and Expertise

The collaboration with Telemundo Station Group's award-winning community impact platform, "El Poder en Ti," will further amplify the reach and impact of the Tu Futuro program. This platform is dedicated to creating a brighter future for the Hispanic community, making it an ideal partner to help deliver these valuable financial resources to more people in need.

Driving Upward Mobility and Generational Prosperity

The ability to equip Spanish-speaking audiences with quality financial tools is key to empowering people to make informed financial decisions for themselves and their families. Tu Futuro has the potential to inspire upward mobility and encourage future generations to thrive, ultimately contributing to the long-term financial stability and prosperity of the Hispanic community.

Expanding Reach with Wells Fargo Foundation's Support

The expansion of the Tu Futuro financial educational series from a regional to a national audience was made possible by a grant from the Wells Fargo Foundation. This support has allowed the program to reach a broader audience and provide even more Spanish-speaking individuals and small business owners with the in-language tools and resources they need to make informed financial decisions and achieve their financial goals.

A Collaborative Effort for a Brighter Future

The partnership between HISCEC and Telemundo Station Group, coupled with the support of the Wells Fargo Foundation, represents a significant step forward in addressing the financial literacy gap within the Hispanic community. By working together to deliver culturally relevant financial education and tools, this collaboration aims to empower Spanish-speaking individuals and small business owners, ultimately contributing to the long-term economic growth and prosperity of the Hispanic community.