Trump Media stock jumps in heavy trading after co-founders dump DJT shares

Sep 27, 2024 at 5:13 PM

Investors Flee Trump Media as Lockup Expires, Shares Plummet

Shares of Trump Media and Technology Group, the parent company of former President Donald Trump's social media platform Truth Social, have been on a rollercoaster ride in recent weeks. After a major shareholder, United Atlantic Ventures LLC, dumped nearly its entire stake in the company, the stock price has seen a significant decline, raising questions about the platform's long-term viability.

Exodus of Early Investors Signals Trouble for Truth Social

Lockup Expiration Triggers Selloff

The recent turmoil in Trump Media's stock price can be traced back to the expiration of a lockup agreement on September 19th. This agreement had previously barred majority shareholder and former President Donald Trump, as well as other early investors, from selling their shares. With the lockup lifted, these early backers were free to offload their holdings, and that's precisely what happened.United Atlantic Ventures LLC, an investment partnership of former "Apprentice" contestants Andrew Litinsky and Wes Moss, dumped virtually its entire 5.4% stake in Trump Media on Thursday. This move, which saw the firm reduce its holdings to just 100 shares, sent shockwaves through the market and contributed to a more than 6% drop in the company's stock price.The timing of UAV's decision to sell off its shares is particularly noteworthy, as it comes on the heels of six consecutive trading days in the red for Trump Media's stock. This includes the stock hitting a new 52-week low on Monday, further underscoring the challenges the company is facing.

Trump's Popularity Remains Key to Truth Social's Success

The success of Truth Social, Trump Media's sole product, has been closely tied to the former president's popularity and continued use of the platform. In previous regulatory filings, the company has acknowledged that its fortunes are largely dependent on Trump's ability to maintain his influence and attract a loyal user base.With the recent exodus of early investors, there are growing concerns about the long-term viability of Truth Social. The platform has struggled to gain traction, with reports suggesting that it has failed to attract the level of engagement and user growth that was initially anticipated.Moreover, the legal disputes between Trump Media and some of its early investors, such as the ongoing conflict with UAV, have only added to the uncertainty surrounding the company's future. These internal conflicts and the loss of key backers could further undermine investor confidence and make it more difficult for Truth Social to secure the necessary funding and resources to compete in the crowded social media landscape.

Uncertain Future for Truth Social

Despite the recent uptick in Trump Media's stock price, the overall trend remains decidedly negative. As of 1 p.m. ET on Friday, the stock was down around 77% since the company made its market debut on the Nasdaq in late March, following a merger with a special purpose acquisition company.The departure of major shareholders like UAV, coupled with the ongoing legal battles and the platform's struggle to gain traction, paint a concerning picture for the future of Truth Social. Investors will be closely watching to see if Trump can maintain his grip on the company and whether the platform can overcome the challenges it faces in the highly competitive social media market.As the dust settles on the lockup expiration, the fate of Trump Media and Truth Social remains uncertain. The exodus of early investors and the continued decline in the stock price suggest that the road ahead may be rocky for the former president's social media venture.