Once a prominent event in the automotive calendar, the North American International Auto Show has experienced a significant transformation. The show, now known simply as the Detroit Auto Show, saw a considerable decline in attendance and exhibit space after moving back to its traditional January dates. Despite this downturn, Autorama, another popular automotive exhibition, continues to thrive with its unique offerings. This year, it celebrates its 72nd anniversary by showcasing an array of customized vehicles and attracting celebrity guests from various fields.
In recent years, the Detroit Auto Show has undergone substantial changes that have affected its appeal. Following an experiment with holding the event during warmer months, it reverted to its original winter schedule at Huntington Place. Unfortunately, this decision led to a noticeable drop in visitor numbers compared to pre-pandemic levels. The once bustling venue now features more indoor test tracks than extravagant corporate displays, creating an atmosphere that feels less vibrant and more subdued.
This shift in format and timing has altered the essence of what was once a dazzling showcase of automotive innovation. The reduced floor space for exhibitions means fewer opportunities for manufacturers to present their latest technologies and models. Instead, visitors encounter a more relaxed environment with an emphasis on practical demonstrations rather than flashy presentations. While some may find this change refreshing, others miss the excitement and glamour that characterized the show in its heyday.
In contrast to the diminishing allure of the Detroit Auto Show, Autorama stands out as a vibrant celebration of automotive customization. Now in its 72nd year, this traveling exhibition offers a platform for enthusiasts to display their most imaginative creations. With over 800 entries competing for prestigious awards, including the coveted Ridler Award, Autorama remains a highlight for those passionate about hot rods and custom vehicles.
This year’s event promises an eclectic mix of attractions, featuring everything from a pink Barbie-themed 1970 Cadillac Convertible borrowed from Disney’s Epcot Center to a massive Megamorph Transformer—a full-size car that morphs into a robot. Celebrity appearances add to the excitement, with notable figures such as Danny Koker and Kevin Mack from TV shows like "Counting Cars" and "Street Outlaws," along with WWE Hall of Famers the Dudley Boyz and Detroit Lions linebacker Alex Anzalone. Additionally, visitors can enjoy live music from rockabilly bands and participate in contests like the Miss Autorama Retro Pin Up Girl competition. For those looking to save on admission, discount tickets are available at O’Reilly Auto Parts.