Toyota's recently unveiled luxury division, Century, has affirmed its dedication to internal combustion technology, setting it apart from the growing trend towards electrification in the premium automotive sector. This new brand, named after the esteemed Century sedan that has graced Japanese roads for over five decades, aims to establish a formidable presence in the ultra-luxury market, directly competing with manufacturers such as Rolls-Royce.
A spokesperson for Toyota's powertrain division, Takashi Uehara, confirmed that future Century models would indeed feature conventional engines. While specific engine configurations are still under consideration, possibilities include an advanced hybrid four-cylinder powerplant, projected to deliver around 400 horsepower and potentially scalable to 600 horsepower with battery assistance. Another strong contender is an upcoming hybrid V-8, which is anticipated to debut in high-performance vehicles and could see broader application across Toyota's truck, SUV, and Century lines, with rumors suggesting an output exceeding 900 horsepower. Although there have been discussions about a potential V-12 resurgence, echoing the second-generation Century sedan, these remain largely unsubstantiated.
Toyota's steadfast commitment to gasoline-powered luxury vehicles through the Century brand offers an intriguing counterpoint to the industry's electric shift. With the initial models slated for release within the next two years, automotive enthusiasts and luxury buyers await further details, particularly regarding potential availability in markets like the United States. This strategic direction highlights Toyota's belief in the enduring appeal and performance capabilities of internal combustion engines within the luxury segment.
