Top Earning Coaches in College Football: A New Era of Compensation

Mar 6, 2025 at 6:18 PM

The world of college football has seen a significant shift in coach compensation, with several head coaches now earning over $10 million annually. Dan Lanning's recent raise from Oregon to $11 million per year highlights this trend. His success in the 2024 season, including a perfect regular season and a Big Ten championship, propelled him into the top echelon of earners. This article explores the top 10 highest-paid coaches in college football, showcasing their achievements and the financial rewards they receive.

Rising Stars and Veteran Coaches Competing for Top Spots

The list of highly compensated coaches includes both seasoned veterans and rising stars. Among those just entering the elite pay bracket are Lane Kiffin of Ole Miss, Mark Stoops of Kentucky, Eli Drinkwitz of Missouri, and Marcus Freeman of Notre Dame, each earning around $9 million annually. Brian Kelly at LSU, earning $9.9 million, has made a strong impact since joining from Notre Dame, achieving a SEC West divisional title in his three seasons. Bill Belichick’s unexpected move to North Carolina, where he commands $10 million, brings unparalleled NFL experience to the college ranks.

Kalen DeBoer at Alabama, earning $10.25 million, took over following Nick Saban’s departure and managed a respectable 9-4 record in his inaugural season. Lincoln Riley at USC, also earning $10.1 million, has developed talent like Heisman Trophy winner Caleb Williams but faces pressure to improve on a 26-14 record over three years. Steve Sarkisian at Texas, with an annual salary of $10.8 million, has secured consecutive playoff semifinals appearances and is poised for even greater success in 2025. Dan Lanning’s substantial raise to $11 million underscores Oregon’s commitment to maintaining a competitive program, reflecting his high-level recruiting and national contender status.

Leadership and Legacy: The Highest-Paid Coaches

At the pinnacle of college football coaching salaries are figures whose leadership and legacy have significantly impacted their institutions. Dabo Swinney at Clemson, earning $11.5 million, secured a massive contract extension that reflects his two national championships. Ryan Day at Ohio State, commanding $12.5 million, received a substantial raise after leading the team to a national title, despite facing criticism during the previous season. Kirby Smart at Georgia tops the list with a staggering $13.2 million, thanks to a 10-year, $130 million deal that solidifies his position as one of the most successful coaches in college football history.

These top-tier coaches not only command impressive salaries but also bring unparalleled expertise and success to their programs. Their ability to lead teams to national prominence and maintain high standards ensures that they remain indispensable assets to their respective universities. As college football continues to evolve, the financial investments in these leaders reflect the sport’s growing importance and the value placed on exceptional coaching talent.