While many restaurant chains are scaling back, Freddy’s Frozen Custard & Steakburgers is defying the trend. In 2024 alone, it added 40 new locations, bringing its total to 550 outlets across 36 states. The brand’s rapid expansion, driven by a winning combination of comfort food and strategic franchising, has positioned it as a standout player in the fast-casual dining sector. With plans to enter Delaware in early 2025, Freddy’s continues to demonstrate its commitment to growth and innovation.

Discover How Freddy’s Is Redefining Fast-Casual Dining with Quality and Value

Achieving Steady Growth Through Strategic Partnerships

Freddy’s Frozen Custard & Steakburgers has carved out a unique path in the competitive fast-casual dining landscape. Under the leadership of CEO Chris Dull, who joined the company in May 2021, Freddy’s has focused on fostering strong relationships with multi-unit franchise developers. This strategy ensures that each location not only meets but exceeds customer expectations, contributing to the brand’s overall success. Thompson Street Capital Partners, the private equity firm behind Freddy’s, has played a pivotal role in steering the company toward steady growth. By leveraging its extensive experience in various industries, including biotech and software, Thompson Street has provided invaluable guidance to Freddy’s management team.The key to Freddy’s rapid expansion lies in its ability to replicate its signature menu items with precision. Industrial engineers have designed kitchen equipment that guarantees optimal efficiency, ensuring that every steakburger is made-to-order and every scoop of frozen custard is freshly churned. This level of consistency has been instrumental in attracting and retaining loyal customers. Moreover, the majority of new locations—37 out of 40—are franchised, highlighting the confidence franchisees have in the brand’s business model.

Prioritizing Customer Experience and Value

At Freddy’s, customer satisfaction is paramount. Despite the rise in operational costs affecting many restaurants, Freddy’s has managed to keep its prices competitive without compromising quality. A prime example is the Original Double Combo, which includes a burger, fries, and a beverage for just $10.79. According to Dull, this pricing strategy reflects the company’s commitment to offering value rather than positioning itself as a discount brand. The balance between speed and hospitality is another area where Freddy’s excels. With drive-thru sales accounting for nearly half of all orders, the staff is trained to ensure accuracy and build rapport with customers. Simple gestures like asking about a customer’s day or inquiring about their family create a welcoming atmosphere, even in the fast-paced drive-thru environment. This approach has resonated particularly well with millennial families, who make up a significant portion of Freddy’s clientele. Whether it’s mom and dad, the kids, or grandma and grandpa, Freddy’s offers a dining experience that caters to everyone.

Innovating the Menu to Meet Evolving Tastes

Freddy’s menu is a testament to its dedication to innovation and variety. Beyond its signature steakburgers, the brand offers an array of options that cater to different dietary preferences. Chicken tenders, fried chicken sandwiches, grilled chicken sandwiches, cheese curds, and tater tots provide ample choices for those seeking alternatives to beef. For health-conscious diners, lettuce wraps offer a lower-calorie option for both steakburgers and chicken sandwiches. Although salads are not available, Freddy’s transparency regarding calorie counts empowers customers to make informed decisions.Recent additions to the menu have also garnered attention. The limited-time offer of a prime steakburger with 2 ounces of prime rib proved so popular that it became a permanent fixture in 2025. Similarly, the grilled cheese steakburger, featuring four types of cheese, has become a favorite among patrons. These innovations reflect Freddy’s willingness to adapt to changing consumer tastes while staying true to its core offerings.

Expanding Horizons: From Suburbs to Non-Traditional Spaces

Freddy’s Frozen Custard & Steakburgers has strategically positioned itself in suburban areas, often on the outskirts of major cities. This location choice has proven advantageous, as it attracts a diverse customer base looking for a comfortable dining experience. Unlike many fast-casual eateries that prioritize drive-thrus over dine-in spaces, Freddy’s allocates ample seating for up to 80 to 100 guests at most locations. This design fosters a community-oriented environment where families can enjoy meals together.In addition to traditional brick-and-mortar stores, Freddy’s has ventured into non-traditional spaces such as airports and stadiums. These locations present unique challenges but also offer opportunities to reach new audiences. By adapting its operations to fit these environments, Freddy’s has demonstrated its versatility and commitment to expanding its footprint in innovative ways.

Looking Ahead: Potential for Future Growth and Expansion

As Freddy’s continues to grow, the possibility of going public becomes increasingly viable. CEO Chris Dull acknowledges this potential but emphasizes that the company’s current focus remains on sustaining its impressive trajectory. By maintaining a strong commitment to guest satisfaction, franchisee profitability, and creating a welcoming atmosphere for all, Freddy’s is well-positioned for long-term success. With plans to add 60 new locations by the end of 2025, the future looks bright for this beloved comfort food chain.