The renovation plan calls for a significant expansion of the stadium's club seating by a remarkable 175%, as well as a 58% increase in suite capacity. This strategic move will cater to the growing demand for premium experiences, offering fans and corporate partners an unparalleled level of comfort and exclusivity.The addition of more club seating and suites will not only enhance the overall fan experience but also generate additional revenue streams for the stadium and its tenants. This investment in luxury amenities is a testament to the city's commitment to providing a world-class sports and entertainment destination.
One of the key features of the renovation is the installation of a roof structure that will provide shade for the majority of the stadium's seating bowl. This innovative addition will significantly improve the comfort and enjoyment of spectators, particularly during the hot Texas summers, ensuring a more pleasant and enjoyable game-day experience.The shaded seating area will also create opportunities for the stadium to host a wider range of events, from concerts and festivals to corporate gatherings and community celebrations. By enhancing the venue's versatility, the city of Frisco is positioning Toyota Stadium as a true multi-purpose facility that can cater to a diverse range of audiences and events.
The renovation project will also include the addition of more restrooms and concession stands, ensuring that fans can enjoy a seamless and efficient experience during their visits. Furthermore, the stadium's audio/video technology will be upgraded, providing spectators with a more immersive and engaging viewing experience.Notably, the project will also address the stadium's drainage system, upgrading it to better manage the field's playing conditions. This investment in the field's infrastructure will not only enhance the overall quality of the playing surface but also contribute to the long-term sustainability and playability of the venue.
The renovation plans also include the expansion of the National Soccer Hall of Fame, which opened in 2018 within the Toyota Stadium complex. This addition will further solidify the stadium's status as a hub for the sport, attracting soccer enthusiasts and historians from around the world.The expanded Hall of Fame will offer visitors a more comprehensive and immersive experience, showcasing the rich history and legacy of the sport in the United States. This investment in the facility's cultural and educational offerings will further cement Frisco's reputation as a premier destination for soccer enthusiasts and sports fans alike.
The Toyota Stadium renovation project is the result of a successful public-private partnership between the city of Frisco, the Frisco Independent School District, the Frisco Community Development Corporation, and the stadium's owner, Hunt Sports Group. This collaborative effort, which will span the next 30 years, is a testament to the city's commitment to leveraging its resources and expertise to create a world-class sports and entertainment destination.Frisco Mayor Jeff Cheney praised the existing partnership, stating that the stadium has become "synonymous with championships, marquee events, and youth development leagues, not to mention being home to Major League Soccer's FC Dallas." The continued investment in the stadium's infrastructure and amenities will further solidify this legacy and position Frisco as a leading hub for soccer and sports in the region.