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Tata Motors Reduces iRA Subscription Price to Rs. 1,999 Annually

Nov 27, 2024 at 9:56 AM

Tata Motors has recently made a significant move in the automotive industry by slashing the subscription price for its iRA service. This update comes as a boon for Tata car owners, offering them enhanced connectivity and convenience at a more affordable rate. The new starting price of Rs 1,999 per year, excluding taxes, replaces the previous rate of Rs 3,500. With this reduction, more customers are likely to embrace the connected car technology offered by Tata Motors.

Unlock Connected Car Features with Tata Motors at an Affordable Price

Access to iRA 2.0 - A Game-Changer

Tata car owners now have access to iRA 2.0, a cutting-edge connected car technology. This provides them with a wide range of features that enhance their driving experience. They can easily check the status of their vehicles, ensuring everything is in order. The safety and security monitoring features give them peace of mind, knowing that their cars are protected. Remote control capabilities allow for convenient operations, while the navigation system helps them reach their destinations with ease. Geo-fencing enables them to set specific areas for their cars, adding an extra layer of security. Additionally, assistance with charging or fuel ensures a hassle-free driving experience.

Some of these features are available to all users without a paid subscription. For example, all customers can book vehicle services, request roadside help, or get car valuations. This shows Tata Motors' commitment to providing value to its customers even without the subscription.

Moreover, users can explore the option of buying accessories and accessing extra services. The use of Tata Neu coins allows them to purchase other products, adding to the convenience and versatility of the connected car experience.

Benefits of Revised Pricing

The revised pricing of the iRA subscription makes it more accessible to a wider range of customers. It enables them to manage their vehicles more easily and efficiently. With the lower cost, more people can take advantage of the connected car features and enjoy the benefits they offer. This not only enhances the driving experience but also provides added value to Tata car owners.

Tata Motors' decision to reduce the subscription price is a strategic move that aligns with the growing demand for connected cars. It shows their understanding of the needs and preferences of customers in the digital age.

By making connected car technology more affordable, Tata Motors is paving the way for a more connected and seamless driving experience. Customers can now stay connected with their vehicles and enjoy a range of benefits without breaking the bank.