Renowned for its agricultural contributions, Sukup Manufacturing Co. has stepped into the spotlight by becoming the title sponsor of the 2025 IndyCar Race Weekend at Iowa Speedway. This marks a significant transition from previous sponsorship by Hy-Vee, an Iowa-based supermarket chain that had held the role from 2022 to 2024. Sukup, headquartered in Sheffield, Iowa, is not only the world's largest family-owned grain storage and handling equipment manufacturer but also a major employer in North Central Iowa. With their commitment to innovation and quality, Sukup aims to enhance the motorsport event while celebrating the values shared between agriculture and high-performance racing.

Agricultural Giant Meets High-Speed Racing: The 2025 Sukup IndyCar Race Weekend

In the heart of America's agricultural hub, Sheffield, Iowa, stands Sukup Manufacturing Co., a company with over six decades of dedication to grain storage solutions. As the new title sponsor for the 2025 IndyCar Race Weekend, Sukup brings its rich history and forward-thinking approach to this prestigious event. Previously sponsored by Hy-Vee, the weekend featured two full IndyCar races and an entertainment lineup that included concerts. Now under Sukup's leadership, the event promises to continue its tradition of excitement, beginning on Friday, July 11, with Free Family Friday offering free admission to all fans. On Saturday, the INDY NXT by Firestone race kicks off the competition, followed by the first NTT IndyCar Series race later that afternoon. Sunday concludes the weekend with the second and final NTT IndyCar Series race. With Sukup celebrating its 62nd anniversary in 2025, the partnership underscores a shared vision of innovation and community support.

The involvement of Sukup in motorsports reflects their deep-rooted connection to both the sport and the state of Iowa. Their past sponsorship of the Sukup 100 INDY NXT by Firestone race and participation in IndyCar Pole Day demonstrate their commitment to enhancing the event experience. Steve Sukup, President and CEO, expressed pride in supporting an event that aligns with the company’s values and showcases the potential of agricultural products in high-performance environments.

From last year's highlights, where Louis Foster secured his first oval win in the INDY NXT series and Scott McLaughlin achieved his first career IndyCar oval victory, the stage is set for another thrilling edition in 2025. Fans can anticipate exhilarating races and memorable moments when tickets go on sale on April 15.

As a journalist covering this announcement, it is inspiring to witness how industries beyond traditional motorsport sponsors are finding common ground with racing events. Sukup's decision to become the title sponsor exemplifies the power of cross-industry partnerships. By linking agricultural innovation with the speed and precision of IndyCar racing, the event becomes more than just a competition—it becomes a celebration of technology, performance, and community spirit. This collaboration sets a precedent for future events and demonstrates the boundless opportunities created when diverse fields unite under a shared vision.