A landmark partnership has been formed between GameSquare Holdings and GGTech Entertainment, marking a significant step in the expansion of esports events and initiatives across the United States. As part of this alliance, GGTech will leverage Gamergy, one of the largest multicultural gaming festivals globally, to organize and manage gaming-focused activities within the country. Furthermore, the two entities will collaborate on enhancing University Esports, a premier collegiate esports organization, offering innovative gaming opportunities for students and institutions. The focal point of this collaboration is the GAMERGY 2026 festival scheduled for Dallas, Texas, where GameSquare will contribute strategic guidance, talent recommendations, marketing strategies, and operational support.

This partnership aims to amplify the influence of esports culture by tapping into established competitive scenes at educational institutions. GGTech Entertainment, renowned for organizing tournaments catering to amateur, semi-professional, and educational players, aligns its growth strategy with an investment aimed at expanding operations in the Americas. Meanwhile, GameSquare Holdings, a prominent player in digital media and entertainment based in Frisco, Texas, brings extensive experience through its subsidiaries like FaZe Clan and Stream Hatchet. Their recent financial agreement with GigaMoon Media further strengthens their capacity to execute large-scale projects.

Gamergy stands out as a global leader among gaming festivals, having successfully hosted numerous editions spanning multiple continents. Its reach extends from Spain to countries such as Argentina, Egypt, Panama, El Salvador, and Mexico. With agreements in 27 nations across four continents, GGTech collaborates with leading brands including Riot Games, Amazon, Visa, and Warner Music.

Juan Diego García, CEO of GGTech America, expressed enthusiasm about the collaboration: "Our association with top-tier esports organizations worldwide has enabled GAMERGY to draw nearly 200,000 attendees in 2024 and throughout early 2025. In our pursuit to broaden our presence in the U.S., GameSquare emerged as the ideal partner due to its expertise in event production, technological solutions, and marketing prowess. This alliance promises mutual benefits for both GGTech and GameSquare as we join forces to elevate esports and gaming culture. We eagerly anticipate working alongside GameSquare to introduce GAMERGY to Dallas in March 2026."

Through this collaboration, GameSquare Holdings and GGTech Entertainment aim to redefine the landscape of esports and gaming culture in the United States. By merging their strengths in event management, technological innovation, and marketing acumen, they are poised to deliver an unparalleled experience during the GAMERGY 2026 festival in Dallas. This initiative not only underscores their commitment to nurturing collegiate esports but also highlights their dedication to fostering a vibrant community of gamers and enthusiasts nationwide.