Square Enix: A Superior Investment to CD Projekt

Nov 6, 2025 at 9:31 AM

When evaluating investment prospects within the gaming industry, Square Enix stands out as a more compelling choice compared to CD Projekt. This assessment is based on several key financial and strategic differences between the two companies, suggesting that Square Enix offers a more stable and potentially rewarding investment in the near term.

Square Enix demonstrates superior financial health and strategic positioning with a significantly lower enterprise value to earnings before interest, taxes, depreciation, and amortization (EV/EBITDA) multiple of 16x, starkly contrasting CD Projekt's 54x. This valuation gap indicates that Square Enix is currently undervalued relative to its earnings, presenting an 18% upside potential. A crucial factor contributing to Square Enix's stability is its diversified revenue portfolio, which mitigates risks associated with reliance on a single franchise. The company's consistent compounding growth is further supported by a prudent 52% reinvestment rate, ensuring sustainable expansion and innovation across its various segments. Moreover, Square Enix's strong pipeline of projects and a high sales-to-capital ratio underscore its operational efficiency and future growth prospects.

Conversely, CD Projekt's current market valuation appears to be heavily influenced by future expectations, particularly the anticipated launch of 'The Witcher 4' in 2027. The market seems to be pricing in this game as an assured $10 billion success, leading to its elevated 108% reinvestment rate, which signifies substantial expenditure in development. While this aggressive investment strategy could yield significant returns if 'The Witcher 4' meets its lofty expectations, it also introduces considerable risk. The heavy reliance on a single, future title, coupled with a high valuation, suggests that CD Projekt's stock carries a speculative premium, making it a less attractive option for investors seeking more immediate and diversified returns.

In the dynamic landscape of video game development and publishing, the strategic choices and financial health of companies play a pivotal role in their long-term success. Investors are encouraged to seek out opportunities that balance ambitious growth with sound financial management and diversification. Companies that demonstrate consistent innovation, manage their resources effectively, and avoid overreliance on speculative future projects are better positioned to achieve sustained profitability and deliver shareholder value. The pursuit of groundbreaking entertainment should always be underpinned by a commitment to robust business practices, fostering an environment where creativity thrives alongside financial prudence.