Spotify, a leading name in the music streaming industry, has made a significant move by officially discontinuing its Car Thing, the in-car streaming device. This decision has left many users puzzled and seeking answers. TechCrunch was the first to receive confirmation from the company on this matter.
Unraveling Spotify's Car Thing Discontinuation
Background and Launch
In February 2022, Spotify introduced the Car Thing with the aim of enhancing music control in cars that lacked built-in infotainment systems. It was seen as a promising device that would bring the convenience of Spotify's vast music library to the car. However, within a year, the company decided to discontinue it.This decision was mainly due to low demand and supply chain issues. Despite its initial promise, the market response was not as strong as expected, leading Spotify to take this difficult step.User Reactions and Refund Process
When Spotify announced the shutdown, it faced a significant backlash from users. Many felt that they should be refunded for the $90 price tag they had paid for the device. In response, the company has provided a window of opportunity for customers.Customers now have a little more than a month to contact customer service and provide proof of purchase in order to receive a refund. This has been a crucial aspect for those who were disappointed with the discontinuation and wanted some form of compensation.Aftermath and Recommendations
After the discontinuation, users with the device are advised to reset the factory settings and dispose of it according to their local electronic waste guidelines. This ensures that the device is disposed of properly and does not pose any environmental hazards.It is also a reminder of the importance of carefully considering technological purchases and their lifespan. In this case, the Car Thing did not meet the expectations set by both Spotify and its users.Overall, Spotify's decision to discontinue the Car Thing has had a significant impact on its users. It serves as a lesson for both companies and consumers in the ever-evolving world of technology.