Southwest Airlines, historically celebrated for its inclusive policy of allowing passengers to check bags without additional charges, has recently made modifications to this long-standing benefit. While the airline continues to provide certain travelers with complimentary baggage options, these perks are no longer universally available across all fare categories. This strategic pivot necessitates that passengers become more informed about the revised rules before embarking on their journeys, ensuring they are prepared for potential new expenses.
Southwest Airlines carved out a distinct niche in the aviation industry by distinguishing itself from larger carriers, particularly through its policy of offering two free checked bags. Michael Taylor, a senior managing director specializing in travel and hospitality at J.D. Power, notes that this unique approach was central to the airline's brand identity. However, in an evolving market where fee-free services are increasingly viewed as missed opportunities for revenue generation, and under pressure from investors, Southwest has begun to reassess and modify these benefits.
Effective May 28, 2025, only passengers traveling under the Business Select and A-List Preferred tiers will retain the privilege of two complimentary checked bags. For most other ticket classes, new baggage fees will apply: the first checked bag will cost $35, and the second will be $45. Additional charges may also be levied for extra bags or oversized luggage. Members of the military, however, will continue to benefit from waived baggage fees for all checked items. Travelers are encouraged to consider using travel credit cards that offer baggage fee reimbursements or waived fees as a perk, or to utilize Southwest’s Rapid Rewards® Credit Cards, which include a free checked bag benefit for eligible cardholders.
Despite these changes, Southwest’s baggage fees largely remain competitive when compared to other major airlines, especially when juxtaposed with ultra-low-cost carriers where luggage expenses can sometimes surpass the actual ticket price. Michael Taylor points out that while minor differences exist among major airlines regarding baggage fees, ultra-low-cost carriers typically impose higher charges. As the industry increasingly moves towards unbundled services and additional charges, and as Southwest adjusts its once-generous offerings, the previous distinction that set Southwest apart is narrowing.
In response to airlines reducing free amenities, travelers are adapting by packing lighter to avoid additional costs or by utilizing luggage shipping services to circumvent airport delays and unexpected fees. Audrey Kohout, Co-CEO at Luggage Forward, comments that this shift marks a new era where previously free services are now offered as premium add-ons. Such pricing models are influencing customer behavior, leading many to seek alternative solutions like shipping their baggage in advance to save both time and money.
