Recently, dining trends have been evolving rapidly, influenced by social media platforms and changing consumer preferences. While specific dishes or ingredients like smashburgers or Perello olives have had their moments in the spotlight, a more significant shift has occurred in how people choose to dine out. The once-popular small plates culture, which allowed diners to sample various dishes, is now giving way to set menus that offer a structured dining experience. This change reflects not only economic factors but also aesthetic preferences and the desire for a more curated meal.
Over the past decade, small plates have dominated the dining scene, particularly in the UK, where restaurants like Polpo pioneered this trend. However, recently, there has been a noticeable shift towards set menus. These menus provide diners with a predetermined sequence of courses, often at a fixed price. This approach appeals to those who prefer a simpler decision-making process when dining out. Moreover, it allows chefs to carefully curate a meal that flows seamlessly from one course to the next, ensuring each dish complements the others. For many, this structured format offers a refreshing break from the overwhelming choices presented by small plates.
In an era where the cost of living has increased, set menus provide a clear and predictable expense, making it easier for diners to budget for a night out. Additionally, the return to traditional starter-main-dessert formats resonates with those who appreciate a classic dining experience. Restaurants are responding to this trend by offering affordable deals that include multiple courses, sometimes paired with beverages, creating a value-driven proposition for customers. This shift also aligns with a growing desire for simplicity and trust in the chef's expertise, allowing diners to enjoy a well-thought-out meal without the stress of choosing from an extensive menu.
Beyond the practical benefits of set menus, there are deeper economic and aesthetic influences driving this trend. In times of financial uncertainty, knowing the exact cost upfront is reassuring for many diners. Set menus offer transparency and predictability, which can be especially appealing when budgets are tight. Furthermore, the rise of set menus reflects a counter-movement against the hyper-curated, Instagram-friendly small plates that have dominated recent years. Instead, diners are gravitating towards a more traditional, perhaps nostalgic, dining experience that feels less about aesthetics and more about enjoying a good meal.
The appeal of set menus extends beyond economics. Many diners find comfort in having fewer choices, as the abundance of options in small plates menus can lead to indecision and anxiety. Set menus alleviate this by presenting a curated selection that has been thoughtfully designed by the kitchen. This approach not only simplifies the dining experience but also introduces diners to new flavors and combinations they might not have considered. As set menus become increasingly popular, restaurants are responding by offering unique and varied options, from affordable weekday specials to luxurious weekend indulgences. One standout example is Artusi in Peckham, where a £29 set menu for three courses on Sundays provides a delightful taste of Italian cuisine, showcasing how set menus can offer both value and quality.