SETCHU introduces a new collection of five unique fragrances, masterfully combining traditional Japanese influences with refined Western scent creation. Each perfume in this collection is designed to reflect a particular moment in time, guiding wearers through a journey of sensations and personal expression. These meticulously crafted scents are exclusively retailed at Dover Street Market, providing a distinctive olfactory experience.

The Fusion of Eastern Tradition and Western Olfaction

SETCHU's latest fragrance offering presents a compelling blend of Japanese heritage and Western perfumery expertise, meticulously encapsulated in five new scents. Described as 'tailored origamis,' each fragrance is intricately linked to a specific time of day, beginning with Monday morning and extending to Saturday morning. This innovative approach encourages individuals to explore a spectrum of emotions and personal narratives through the power of scent. The collection is more than just perfumes; it's an invitation to embrace harmony and balance in daily rituals.

The collection showcases a remarkable range of aromatic profiles, designed to cater to various moods throughout the day and night. 'MONDAY 9 AM | GENMAICHA' offers a comforting embrace of roasted rice and green tea, uplifted by Italian bergamot and wild cardamom, perfect for a serene start to the week. For a midday lift, 'WEDNESDAY 5 PM | YUZU' combines the bright, nostalgic notes of yuzu and pink pepper with classic incense and musks, delivering a sense of cheerful tranquility. 'THURSDAY 1 PM | AYU' evokes the freshness of lake fishing with salty red-seaweed and Mediterranean solar accents. As evening descends, 'FRIDAY 2 AM | TATAMI' creates an intimate, sensual atmosphere with layers of cereal and igusa accords, blended with Havana wood and sandalwood. Finally, 'SATURDAY 8 AM | HINOKI BURO' provides a refreshing and tactile revival, reminiscent of a peaceful marble bathhouse, with cypress, fir-needle oils, hinoki wood, and warm steam accords. Each fragrance is thoughtfully composed to enhance specific moments, inviting wearers to create their own personalized aromatic rituals.

A Curated Collection for Scent Enthusiasts

The new line of SETCHU fragrances offers a sophisticated exploration for those who appreciate the artistry of perfumery, bringing together the distinctive aromas of Japanese ingredients with the nuanced complexity of Western essences. This collection allows individuals to not only enhance their personal scent but also to weave new memories and subtle shifts in mood into their daily lives, from dawn until dusk. Each bottle, priced at $230 USD, represents an opportunity to engage with a unique blend of cultural influences and olfactory artistry, making it a desirable acquisition for fragrance connoisseurs.

This exclusive fragrance collection by SETCHU is available solely through Dover Street Market, underscoring its curated and high-end positioning in the market. The availability at such a prestigious retailer highlights the brand's commitment to offering a unique and distinguished product to a discerning clientele. By focusing on specific times of the day, SETCHU creates an intimate connection between the fragrance and the wearer's personal routine, transforming a simple act of applying perfume into a meaningful daily ritual. This thoughtful approach to scent design, combined with its exclusive distribution, makes SETCHU's new line a covetable offering for those seeking an elevated and expressive aromatic experience.