Corduroy is back in style this year, bringing a modern flair to a classic fabric that evokes memories of fashion legends like Jane Birkin. The era of tight-fitting bell-bottoms from the ’70s has faded; now, the focus is on a loose, relaxed silhouette that captures the easygoing spirit of contemporary denim. Vogue's Laura Hawkins aptly describes this transformation, suggesting a vision of a relaxed music instructor on a casual outing rather than a rock star at a festival: “Imagine an older Jane Birkin in comfy chocolate cords, stepping away from her more tailored youth.”

This revival gained momentum with The Row's striking spring/summer 2024 collection, which featured sumptuous baggy trousers in eye-catching burnt orange and rich scarlet, elegantly pooling at the ankles. Miu Miu also contributed significantly to this trend, presenting a range of items—including pea coats, miniskirts, and overskirts—in warm, biscuit-inspired tones. High street brands like J.Crew, Madewell, and Banana Republic have also embraced this trend in their winter offerings.

While "corduroy" might bring to mind retro flares and eclectic vibes, it also connects to the minimalist aesthetics of the ’90s. Carolyn Bessette-Kennedy was often seen in cropped toffee cords paired with sleek black turtlenecks and sophisticated loafers. Jane Birkin, too, effortlessly combined her cord trousers with the classic appeal of French-girl style.

This season sees plenty of inspiration from the ’70s, particularly in the innovative designs of Chemena Kamali at Chloé, yet these influences are beautifully modernized for 2024. While we indulge in warm earthy hues and prepare our suede protectors, we aren’t heading to a nostalgic concert. For a contemporary twist, trade your baggy jeans for corduroy; they pair flawlessly with everyday essentials like The Row’s oversized tees. Dakota Johnson exemplifies this trend in her cinnamon cords, styled with a classic white tee, a red sweater draped casually, a baseball cap, and stylish Adidas trainers.